The pregnancy product Anne Hathaway labels a “game-changer”

When Anne Hathaway shares one of the products earning a permanent place in her pregnancy routine, we’re listening.

During a recent interview with Allure alongside Dakota Johnson for their new film Verity, the actress opened up about her third pregnancy and some of the rituals she’s been relying on this time around.

While chatting about pregnancy, body changes and the things she has done differently, Hathaway revealed she has been particularly focused on lymphatic drainage and caring for the skin on her growing bump.

Then came a mention we weren’t expecting.

“So, I have a three-step bump routine. And it’s an oil by PURE MAMA. And that seems to have been a game-changer.”

And yes, we did have to listen to this over and over again!

Anne Hathaway’s pregnancy bump routine

Hathaway didn’t reveal every product in her three-step routine, but she did single out one:

PURE MAMA Belly & Body Oil.

And the fact that it came completely organically makes this moment particularly special to us.

There was no campaign. No paid partnership. No brief. Just one mama sharing a product that had genuinely become part of the way she was caring for her changing body during pregnancy.

For a brand created specifically around the needs of women during pregnancy, postpartum and beyond, it’s the kind of recommendation that means everything.

So, what is the PURE MAMA Belly & Body Oil?

PURE MAMA Belly & Body Oil is a high-performance pregnancy belly oil created to deeply nourish stretching skin and support skin elasticity throughout pregnancy.

Rather than relying on basic carrier oils, the formula brings together a considered blend of nutrient-rich natural and organic oils, including Sweet Almond Oil, Rosehip and Jojoba Oil.

The result is a silky, deeply nourishing body oil designed to keep changing skin soft, supple, hydrated and beautifully conditioned.

It’s the kind of pregnancy ritual that takes only a few minutes morning and night, and can make a very real difference to how your skin looks and feels as your body changes.

Why a belly oil matters during pregnancy

As your belly grows, the skin across your stomach, hips, breasts and thighs can undergo rapid stretching. For many women, that can mean dryness, tightness, itching and changes in skin texture.

A well-formulated pregnancy belly oil helps replenish moisture and maintain skin hydration and suppleness while supporting elasticity as skin stretches.

And when it comes to PURE MAMA, we wanted more than a product that simply felt beautiful.

Our Belly & Body Oil has been independently clinically tested, with 90% of women seeing an improvement in the visibility of stretch marks within 30 days, 93.4% seeing a significant improvement in skin hydration and 100% seeing an improvement in overall skin texture and smoothness.

Beautiful to use. Backed by results.

And it has an OB-GYN’s tick, too

It turns out Anne Hathaway isn’t the only one with PURE MAMA on her radar.

Dr. Sasha Hakman, a leading Beverly Hills OB-GYN and double board-certified specialist in Obstetrics & Gynecology and Reproductive Endocrinology & Infertility, also recommends PURE MAMA to women navigating pregnancy and changing skin.

With more than 15 years dedicated to women’s and reproductive health, Dr. Sasha’s endorsement is one that means a great deal to us.

A pregnancy game-changer according to Anne Hathaway. Trusted by a leading OB-GYN. And already part of the routines of mamas around the world.

Hathaway described her approach as a three-step bump routine, which is something we’ve long believed in at PURE MAMA.

Pregnancy skincare doesn’t need to be complicated, but layering a few intentional steps can turn everyday body care into a ritual while giving changing skin the targeted care it needs.

For the full PURE MAMA pregnancy body ritual:

Step 1: Bump Scrub
A creamy, skin-polishing treatment that gently buffs away dry skin, leaving it silky-soft, smooth and perfectly prepped for what follows.

Step 2: Belly & Body Oil
A silky blend of the highest-calibre natural and organic oils, expertly formulated to support elasticity and deeply nourish, leaving skin supple, luminous and beautifully smooth.

Step 3: Magnesium Body Rub
A rich, restorative body treatment combining magnesium with targeted botanicals to comfort the body, nourish the skin and turn your evening routine into a moment to properly unwind.

Three steps. One very well-cared-for bump.

From Anne Hathaway’s bathroom shelf to yours

We’ve always believed the best recommendations are the ones you can’t manufacture.

PURE MAMA was created to raise the standard of pregnancy skincare, developing high-performance body care that women could genuinely trust through one of the biggest periods of change their skin and body will experience.

So hearing Anne Hathaway casually name our Belly & Body Oil as a pregnancy “game-changer” was one of those pinch-us moments.

No script. No sponsorship. Just a product doing exactly what we created it to do.

And yes, our group chat is still recovering.

Discover the PURE MAMA Belly & Body Oil and build your own three-step pregnancy body care ritual.