The image features Pure Mama NZs Stretch Mark Belly Oil, a natural blend with coconut, almond, vitamin E, and raspberry seed oils for pregnancy skincare. Ideal for stretch marks, it displays award logos from Ohbaby! Awards 2024, Verve, and Clean + Conscious Awards 2023.
A pregnant woman holds Pure Mama NZ’s Stretch Mark Belly Oil. Overlaid text highlights improved hydration, smoother skin, better elasticity, reduced scarring, and fewer visible stretch marks after four weeks of use.
A person in a white lace bra applies Pure Mama NZ Stretch Mark Belly Oil to their pregnant belly with a dropper, aiming to enhance skin elasticity and minimize stretch marks, while holding the bottle on a light bed or couch.
A glass dropper releases golden oil onto a beige surface. Text highlights The Essentials Set by Pure Mama NZ—rich in Avocado Oil, Rosehip, and Pomegranate Seed Oil—perfect for pregnancy or postpartum skin nourishment.
A hand holds a bottle of Pure Mama NZ Stretch Mark Belly Oil with a dropper top, next to a pregnant belly—perfect for pregnancy care and supporting skin elasticity. A beige pillow is visible in the background.
A smiling pregnant woman in a bikini applies Pure Mama NZ Stretch Mark Belly Oil from a glass dropper onto her bare belly, nurturing skin elasticity and helping prevent stretch marks as natural light streams in indoors.
Side-by-side images show a pregnant woman in lingerie during both pregnancies. Text reads, Real women. Real results, highlighting reduced stretch marks and improved skin elasticity with Pure Mama NZ Stretch Mark Belly Oil.
Side-by-side photos show an abdomen before and after using Pure Mama NZ Stretch Mark Belly Oil. The left displays stretch marks and less elasticity; the right, after 30 days, shows smoother skin with visibly reduced stretch marks.
Side-by-side photos of a woman’s upper arm show stretch marks on day 1 and visibly faded marks on day 14. Text reads: Pure Mama NZ Stretch Mark Belly Oil is clinically proven to boost skin elasticity and reduce stretch marks—even after pregnancy.
A pregnant woman in a green bikini sits on a striped towel, gently touching her belly while holding Pure Mama NZ Stretch Mark Belly Oil—nourishing her skin to support elasticity and help prevent stretch marks. Lush plants are visible in the background.
Stretch Mark Belly Oil
Stretch Mark Belly Oil
Stretch Mark Belly Oil
A flat lay on a beige surface showcases Pure Mama NZ essentials: a tube of scrub, the Stretch Mark Belly Oil bottle with a dropper cap, and a jar of body rub, each elegantly labeled in white font.
A bottle of Pure Mama NZ Stretch Mark Belly Oil with a dropper rests beside its box on a wooden surface. The label features a blend of avocado and coconut oils, known for enhancing skin elasticity, as sunlight softly illuminates the scene.
Stretch Mark Belly Oil
BOOST ELASTICITY
DEEPLY HYDRATE
REDUCE STRETCH MARKS
BOOST ELASTICITY
DEEPLY HYDRATE
REDUCE STRETCH MARKS
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Stretch Mark Belly Oil

$74.00

145mL

Growing, stretching, tight skin? We get it, Mama. 

Our all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.

 

  • Boosts skin elasticity to help prevent stretch marks
  • Eases skin tightness and itching
  • Improves appearance of existing scars
  • Supports collagen production 
  • Rich in antioxidants  
  • Gentle & non-allergenic

 

Independently clinically tested and proven to reduce the appearance of stretch marks. 

Suitable for use on all skin types. 100% natural fragrance. Free from Phthalates. 

Recommended 2-3 bottles per pregnancy.


  • 90%

    of women saw an improvement in the visibility of stretch marks in 30 days.

  • 93.4%

    of women saw a significant improvement in skin hydration in just 30 days.

  • 100%

    of women saw an improvement in overall skin texture and smoothness.

*Independent clinical consumer trial with 30 women with existing stretch marks. Median age 31.6 years old. Application twice per day for 30 days.
Directions for use

Lather up girl. Apply generously to your belly, boobs and hips twice daily throughout pregnancy from the first trimester. Allow dry time of 3-4 minutes. Do not use on broken or irritated skin. Patch test first. Store out of direct sunlight.
Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry) Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract. *Certified Organic. No parabens, sulphates or synthetic fragrances.
FAQs

Can I use all over my body? Yes absolutely. During pregnancy we recommend focusing on target areas like the Belly, Hips and Boobs but it can be used all over.

When should I start using the Belly Oil? We recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using twice per day, morning and night. Based on this a bottle will last approx 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results. See more details below on how each ingredient works.
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS

#1 best selling stretch mark oil

Often called liquid gold, this meticulously crafted formula is packed with potent botanicals and nutrient-rich oils designed to deeply nourish, hydrate, and support the skin through pregnancy and beyond.

Real women, real results

See the PURE MAMA difference

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney
35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

Customer Reviews

Based on 604 reviews
96%
(582)
3%
(21)
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93.6
M
Morgan O.
Such a good product

I never usually write reviews but I have to for this product. I was very nervous about getting stretch marks when I first became pregnant. I googled to find a cream or oil to help prevent the lines and itchiness. I came across pure mama and started using it from 4 weeks. My baby is currently 4 months old and I didn't get a single stretch mark. I used 2 bottles throughout my pregnancy and will use next time. Only thing I could fault is the smell, it's not horrible but to me it wasn't the best. All around I'd still give this product a 5 starts.

Thank you pure mama x

K
Kailey B.
Belly oil

First time using this product and highly recommend it! In love with it.

E
Emily O.
Pure gold goodness

I started using this oil during my first trimester and continued throughout my whole pregnancy. It is pure goodness in a bottle!! My skin has never felt so soft and elastic, I’m so confident in my body even with all the chances that are occurring. I’ve gone through one bottle a trimester and will continue to use post birth. I also had surgery last year and endured 4 visible scars on my tummy - these have disappeared after using this gold goodness ! The best product I’ve ever used.

A
Alex L.
Belly oil

Love the belly oil! Feels great and not greasy, smells great but not too strong. The dropper on the bottle could be better, does drip so need to be careful.

S
Seani
Tried & true

I used this for my first pregnancy and have recently starting using again for my second pregnancy. This oil is beautiful. It has a subtle fragrance that isn’t too strong or overpowering, and it feels so nice and hydrating on my growing bump. I swear by this & recommend to all Mamas.

123

Natural and organic ingredients

Discover our Liquid Gold Belly Oil unlike any other. Crafted with world-class formulations and potent botanical ingredients you won’t find anywhere else.

Slide to reveal ingredients

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."

See me in action

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."

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