Collection: Postpartum

A glass dropper bottle labeled “Belly & Body Oil” by Pure Mama NZ sits beside three award badges, showcasing this nourishing pregnancy oil—trusted to support skin elasticity and care for stretch marks.
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Belly & Body Oil
Regular price $74.00

BELLY & BODY OIL

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A beige bottle labeled Pure Mama NZ Post Birth Relief Spray stands upright on a light background. This 100ml (3.38 fl oz) postnatal spray with witch hazel is designed for gentle postpartum recovery and care.
  • HEAL, CALM, COOL
  • HEAL, CALM, COOL
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  • HEAL, CALM, COOL
  • HEAL, CALM, COOL
Post Birth Relief Spray
Regular price $49.00

RELIEVE POST BIRTH DISCOMFORT

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A white, portable Pure Mama NZ Peri Wash Bottle with a curved nozzle, embossed branding, and plain light background—designed for gentle, postpartum cleansing.
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
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  • SOOTHE, CLEANSE, COMFORT
Peri Wash Bottle
Regular price $30.00

GENTLE SUPPORT FOR BIRTH RECOVERY

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Your at-home spa experience

Belly Spa Kit

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A tan tube of Pure Mama NZ Nipple Butter, an organic breastfeeding skin care product, stands upright on a light background with white text and a gold Parents Best for Baby 2023 badge displayed on the right.
  • HEAL CRACKED SKIN
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Nipple Butter
Regular price $44.00

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

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Pure Mama Magnesium Body Rub, featuring a gold lid and enriched with SyriCalm™ for muscle relaxation, is displayed on a beige background. A circular Viva Beauty Awards Winner 2025 badge is placed next to the jar.
  • EXPERTLY FORMULATED
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Magnesium Body Rub
Regular price $69.00

IMPROVE SLEEP, EASE ACHES AND PAINS

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The Essentials Set by Pure Mama NZ features skincare must-haves including magnesium body rub, nipple butter, belly oil, and reusable pads in neutral-toned packaging. These products are elegantly displayed with complementary boxes in the background.
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
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  • NOURISHING, HYDRATING, RESTORATIVE
The Essentials Set
Regular price $175.00

FOR PREGNANCY, POSTPARTUM AND BEYOND

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A rolled white washcloth from the Pure Mama NZ Cotton Muslin Set, featuring hypoallergenic organic cotton, is displayed with its label against a plain beige background.
  • MUSLIN COTTON
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Cotton Muslin Set
Regular price $24.00

HYPOALLERGENIC & GENTLE ON SKIN

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A soft pink flower, a rolled Cotton Muslin Set by Pure Mama NZ, and a white textured blanket sit on a beige plaid quilt in a gently lit, neutral space.

Your FREE $40 gift

Receive a FREE Organic Muslin Set & Birthing Bag Checklist with every purchase over $100.

From the people
From the people

"Currently 23 weeks pregnant and I’m onto my second bottle of the belly oil. I go through it so quick because I use it over my whole body. It’s a moment I look forward to post shower every day. I’m obsessed, I needed to try everything."

Emily C, Sydney
From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."