{"title":"Shop all","description":"","products":[{"product_id":"belly-body-oil","title":"Belly \u0026 Body Oil","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. \u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003eRecommended 2-3 bottles per pregnancy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":45796949393560,"sku":"PMBO01","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml.png?v=1759912596"},{"product_id":"exfoliating-body-scrub","title":"Body Scrub","description":"\u003cp class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\" data-mce-fragment=\"1\"\u003eThis lush body exfoliant combines a nutrient-rich blend of Coconut oil, Bamboo powder, Shea butter, Pomegranate seed oil, and finely ground Pumice to refresh, replenish, and hydrate your skin. With 100% naturally derived ingredients, this scrub will gently exfoliate and hydrate - leaving your growing and stretching skin feeling ultra soft and silky smooth.\u003c\/p\u003e\n\u003cp class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGently exfoliates \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes skin cell regeneration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eHelps prevent stretch marks \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eImprove existing scarring \u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eIntense nourishment and hydration\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eRich in antioxidants \u003c\/span\u003e\u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eGentle \u0026amp; non-allergenic\u003c\/span\u003e\u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eSafe for use during pregnancy \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for use on all skin types. \u003c\/span\u003e\u003cspan\u003eDermatologically tested and approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":37818942193816,"sku":"PMBS01","price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-body-scrub-200ml_2.png?v=1762988647"},{"product_id":"nursing-balm","title":"Nipple Butter","description":"\u003cp data-start=\"489\" data-end=\"544\"\u003e\u003cstrong data-start=\"489\" data-end=\"544\"\u003eYour go-to nourishing balm for breastfeeding mamas.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"546\" data-end=\"693\"\u003eA 100% natural and organic butter designed to \u003cstrong data-start=\"592\" data-end=\"638\"\u003emoisturise, soften, and condition dry skin\u003c\/strong\u003e, offering comforting support throughout breastfeeding.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"907\"\u003eThis buttery balm helps keep skin feeling \u003cstrong data-start=\"737\" data-end=\"760\"\u003esupple and hydrated\u003c\/strong\u003e with a blend of high-quality, plant-based ingredients including Calendula, New Zealand native Kawakawa, Shea Butter, and Marshmallow Root extract.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003eWith an easy flip-top lid, this non-sticky, gentle balm is \u003cstrong data-start=\"968\" data-end=\"1003\"\u003efragrance free and lanolin free\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1025\" data-end=\"1059\"\u003e\u003cstrong\u003e+ Provides instant-feeling comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1103\"\u003e\u003cstrong\u003e+ Helps moisturise and condition dry skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1148\"\u003e\u003cstrong\u003e+ Helps support the skin’s natural barrier\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1178\"\u003e\u003cstrong\u003e+ Gentle and non-allergenic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e\u003cstrong\u003e+ Baby-friendly (no need to wipe off)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1298\"\u003eFormulated specifically for breastfeeding women and suitable for all skin types.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1377\"\u003eNot breastfeeding anymore? It also works beautifully as an everyday lip balm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":37818955301016,"sku":"PMNB01","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-nipple-butter-cream-35ml_92f45870-72da-4bff-8903-f748e3b9f4ce.png?v=1759912573"},{"product_id":"giftcard","title":"Pure Mama Gift Voucher","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eSpoil a Mama you love.\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShopping for someone else but not sure what to give them?\u003cbr data-mce-fragment=\"1\"\u003eGive them the gift of choice with a PURE MAMA Gift Voucher.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSimply choose a value and add it to your cart.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis gift card is a digital card and will be delivered to your email ready to forward on to the recipient with instructions on how to redeem them at checkout.   \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur gift vouchers have no additional processing fees.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGift vouchers come with a five-year validity period, and are not refundable for cash.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"$50.00","offer_id":42366122328216,"sku":"PMGIFT50","price":50.0,"currency_code":"NZD","in_stock":true},{"title":"$100.00","offer_id":42366122360984,"sku":"PMGIFT100","price":100.0,"currency_code":"NZD","in_stock":true},{"title":"$150.00","offer_id":42366122393752,"sku":"PMGIFT150","price":150.0,"currency_code":"NZD","in_stock":true},{"title":"$200.00","offer_id":42366122426520,"sku":"PMGIFT200","price":200.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-gift-voucher.jpg?v=1739925981"},{"product_id":"magnesium-body-rub","title":"Magnesium Body Rub","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. D\u003cspan class=\"S1PPyQ\"\u003eesigned for\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"S1PPyQ\"\u003eself-massage to help alleviate common discomforts such as cramping, carpel tunnel, joint pain and muscle tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMagnesium and SyriCalm™ blend \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases discomfort, aches and pains\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports relief and relaxation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes deep, restful sleep\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and hydrates skin \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle on skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDermatologically tested and approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle 100% natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003eFree from phthalates.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":42576709976216,"sku":"PMMBR01","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-magnesium-body-rub-sleep-support-relaxation-muscle-relief-120ml.png?v=1759912508"},{"product_id":"bump-love-set","title":"Bump Love Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 14% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe ultimate belly care duo, featuring the liquid-gold Belly \u0026amp; Body Oil and luxurious Bump Scrub, \u003c\/strong\u003edesigned to nourish, exfoliate, and support your growing, stretching skin.\u003c\/p\u003e\n\u003cp\u003eThis antioxidant-rich\u003cstrong\u003e \u003c\/strong\u003estretch mark prevention set provides your belly, boobs and hips with a two-step routine to enrich growing and tight skin, boost skin elasticity and provide intense hydration to leave skin ultra soft and smooth.\u003c\/p\u003e\n\u003cp\u003ePLUS, RECEIVE A \u003cspan style=\"text-decoration: underline;\"\u003eFREE EXFOLIATING MITT.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1 - Body Scrub: \u003c\/strong\u003eA creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Gently sloughs away dead skin and promotes skin cell regeneration. Recommended to use before applying the Pure Mama Belly \u0026amp; Body Oil. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2 - Belly \u0026amp; Body Oil: \u003c\/strong\u003eA nourishing blend of antioxidant-rich Rosehip, Vitamin E, \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAlmond, Avocado\u003c\/span\u003e \u0026amp; Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester.\u003c\/p\u003e\n\u003cp\u003e*All full size products*\u003c\/p\u003e\n\u003cp\u003eThe perfect gift for Mama. \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":42631354417304,"sku":"PMBLS","price":115.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-bump-love-set-belly-body-oil-body-scrub-stretch-mark-oil_1_2d2ee287-18d5-42b2-b8c6-0a25abb7bb5d.png?v=1765830546"},{"product_id":"pregnancy-care-set","title":"Pregnancy Care Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 11% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore than just skincare, this set is a luxurious ritual of nourishment and connection. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to support you through pregnancy and beyond, this expertly formulated trio combines nutrient-rich, high-performance natural ingredients to hydrate, nourish, and support your skin every step of the way. \u003c\/p\u003e\n\u003cp\u003eRECEIVE A \u003cspan style=\"text-decoration: underline;\"\u003eFREE EXFOLIATING MITT\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e*All full size products*\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelly \u0026amp; Body Oil: \u003c\/strong\u003eA nourishing blend of antioxidant-rich Rosehip, Vitamin E, \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAlmond, Avocado\u003c\/span\u003e \u0026amp; Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBody Scrub: \u003c\/strong\u003eA creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Recommended to use before applying the Pure Mama Belly Oil. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMagnesium Body Rub: \u003c\/strong\u003eA targeted, magnesium-infused massage cream designed to relieve muscle tension, restless legs, cramping, support deep sleep, and promote relaxation. Expertly formulated with Magnesium and SyriCalm™, a natural skin anti-inflammatory. \u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":42632917614744,"sku":"PMPCS","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-pregnancy-care-set-belly-body-oil-magnesium-body-rub-body-scrub_2.png?v=1765753474"},{"product_id":"muslin-wash-cloths","title":"Muslin Baby Washcloth 3pk","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eThe softest addition to your baby's bath time routine. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMade with love and care, these washcloths are designed to pamper your little one while being gentle on their delicate skin. Perfect for everyday use - bathing, nappy changes, and general day-to-day spills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eHypoallergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoft \u0026amp; gentle on baby's skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMulti-purpose for everyday use\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEco-friendly\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePerfect for gifting \u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIncludes 3 x washcloths, 30cm x 30cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur Baby Muslin Washcloths are a testament to our commitment to quality, safety, and sustainability. \u003c\/span\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":42816138576024,"sku":"PMMUS3PK","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/204.png?v=1759912676"},{"product_id":"10ml-belly-oil","title":"Belly \u0026 Body Oil Mini","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. The Belly \u0026amp; Body Oil Mini serves as the perfect introduction to our liquid gold Belly \u0026amp; Body Oil or as a convenient mini-size for a weekend getaway.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, plant-based ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eBoosts skin elasticity and helps to prevent stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFormulated specifically for pregnant woman and suitable for use on all skin types. Safe to use pre and postpartum. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% natural fragrance. Free from Phthalates.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":43028891959448,"sku":"PMBOS10","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml_2.png?v=1759912544"},{"product_id":"nursing-pads","title":"Nursing Pad Set","description":"\u003cp data-end=\"222\" data-start=\"169\"\u003e\u003cstrong data-end=\"222\" data-start=\"169\"\u003eReusable organic bamboo nursing pads – Set of two\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"405\" data-start=\"224\"\u003eSoft on skin, strong on support. Our Reusable Nursing Pads are thoughtfully made from organic bamboo cotton, naturally breathable, hypoallergenic, and gentle for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eDesigned to sit discreetly under clothing, they offer reliable protection from leaks while keeping you dry and comfortable throughout the day. Super absorbent and quick-drying, they’re a more sustainable, feel-good choice for your breastfeeding journey.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e+  Made from ultra-soft organic bamboo cotton\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Naturally antibacterial, breathable, and kind to delicate skin\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Absorbent inner core helps prevent leaks\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Machine washable and reusable\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Comes in a set of two\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSimple, sustainable, and essential.\u003c\/p\u003e","brand":"PURE MAMA Skincare","offers":[{"title":"Default Title","offer_id":45581811908760,"sku":"PMNP2PK","price":13.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/210.png?v=1759912717"},{"product_id":"luxe-large-tote-bag","title":"Luxe Large Tote Bag","description":"\u003cp data-start=\"238\" data-end=\"513\"\u003eYour new everyday essential. Our Luxe Large Tote Bag is designed to keep up with life on-the-go, with room for all of your daily essentials \u003cem data-start=\"376\" data-end=\"381\"\u003eand\u003c\/em\u003e baby's. Crafted from premium materials and finished with thoughtful details, it’s the perfect blend of form and function.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"794\"\u003eWhether you’re heading to work, the gym, the farmer’s market or the airport, this carryall does it all. Featuring a structured silhouette, interior pocket, and sturdy straps that sit comfortably on the shoulder, it’s your go-to for stylish storage.\u003c\/p\u003e\n\u003cul data-start=\"820\" data-end=\"1065\"\u003e\n\u003cli data-start=\"820\" data-end=\"892\"\u003e\n\u003cp data-start=\"822\" data-end=\"892\"\u003e\u003cstrong\u003eSpacious main compartment fits a laptop, lunch, spare shoes and more\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"893\" data-end=\"959\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"895\" data-end=\"959\"\u003e\u003cstrong\u003eInterior pockets to keep essentials organised and within reach\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"960\" data-end=\"1009\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"962\" data-end=\"1009\"\u003e\u003cstrong\u003eDurable, easy-to-clean materials made to last\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1010\" data-end=\"1065\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1065\"\u003e\u003cstrong\u003eChic design that pairs with any outfit or season\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE MAMA Skincare","offers":[{"title":"Default Title","offer_id":45863469547672,"sku":"PMTOTEBAG","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/217.png?v=1759912816"},{"product_id":"belly-hydration-mask","title":"Belly Hydration Mask","description":"\u003cp class=\"MsoNormal\"\u003eA self-care moment to nourish and connect.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis 100% cotton sheet mask is infused with a luxurious, hydrating serum, designed to soothe stretching skin and help reduce the appearance of stretch marks. It delivers deep hydration while calming and soothing the skin.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePacked with skin-loving ingredients like Kakadu Plum (a potent source of Vitamin C to brighten and even skin tone), Ceramide Complex CLR™ (to lock in hydration and support the skin barrier), and Seaweed Extract (to soften and soothe), this belly mask treatment pampers your skin exactly when it needs it most and leaves you with a silky-soft belly. Nourishing Avocado Extract and moisture-retaining Hyaluronic Acid work in harmony to relieve dryness and support skin elasticity as your body grows and changes.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eVisibly improves skin texture, targeting uneven tone\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eHelps reduce the appearance of stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eStrengthens skin barrier and provides long-lasting hydration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and calms tight, itchy, dry skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWINNER - 2025 Best Innovative Product, NZ Society of Cosmetic Chemists\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNo rinsing required, just a beautiful belly ritual to pause and connect.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% natural fragrance. Free from Phthalates.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46426220069016,"sku":"PMBHM50","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-belly-hydration-mask-stretchmarks-50ml.png?v=1759912853"},{"product_id":"perineal-massage-oil","title":"Perineal Massage Oil","description":"\u003cp data-start=\"144\" data-end=\"192\"\u003ePrepare, protect, and empower your body for birth. \u003cstrong\u003ePerineal massage makes all the difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E, this nourishing formula promotes skin elasticity and resilience, helping to prepare delicate skin for birth and reduce the risk of tearing.\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003e\u003cstrong\u003eClinically proven to help reduce tearing and support a faster, smoother recovery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports skin elasticity and resilience\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"159\" data-start=\"114\"\u003eHelps reduce the risk of perineal tearing\u003c\/strong\u003e during birth\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003eLower the likelihood of an episiotomy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003e\u003cstrong data-end=\"370\" data-start=\"346\"\u003eIncreases blood flow\u003c\/strong\u003e, promoting healthier skin and muscle tissue\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eEncourages post-birth recovery \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports wound healing \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eHelps lower the risk of incontinence\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eRefer to our comprehensive \u003ca rel=\"noopener\" href=\"https:\/\/www.puremama.com\/blogs\/truths\/perineal-massage-techniques-benefits-and-faqs-your-complete-guide-4\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePerineal Massage Guide\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e for tips and techniques. \u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eNo rinsing required. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% fragrance-free. Free from Phthalates. Hypoallergenic and Nut Free. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46503888978072,"sku":"PMPMO30","price":38.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-perineal-massage-oil-birth-prep-reduce-tearing-and-episotomy_fd13c28d-6ca9-4ac3-afbd-9fc6a92bc2d1.png?v=1759912392"},{"product_id":"belly-spa-kit","title":"Belly Spa Kit","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 20% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eA luxurious at-home pregnancy spa experience. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis beautifully curated self-care set is designed to pamper your body, indulge your senses, and create a moment of calm connection, just for you.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis \u003cb\u003ethree-step routine\u003c\/b\u003e \u003cb\u003eis the ultimate pamper session,\u003c\/b\u003e designed to hydrate, soften, and nourish your skin during pregnancy with gentle, botanical blends. Whether you're gifting a mama-to-be or treating yourself, the Belly Spa Kit is your invitation to slow down, soak it in, and savour every moment of this incredible journey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBody Scrub 75mL: \u003c\/strong\u003eThis skin-smoothing, lush exfoliant is a blend of Coconut Oil, Bamboo Powder, Shea Butter, Pomegranate Seed Oil, and finely ground Pumice to gently buff away dry skin while delivering deep hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3 x Belly Hydration Masks: \u003c\/strong\u003eInfused with a luxurious serum featuring Kakadu Plum, Ceramide Complex CLR™, and Seaweed Extract to brighten, soothe, and support the skin barrier, plus Avocado Extract and Hyaluronic Acid to relieve dryness and support elasticity. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelly \u0026amp; Body Oil 50mL: \u003c\/strong\u003eThe iconic, best-selling Belly Oil, affectionately known as liquid gold is a non-greasy stretch mark oil packed with powerful botanicals to nourish skin and support elasticity. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46504014479512,"sku":"PMBSK","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-belly-spa-kit-oil-scrub-mask-pregnancy-gift-1.png?v=1760479905"},{"product_id":"periwash-bottle","title":"Peri Wash Bottle","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSay goodbye to the sting.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cbr\u003eOur Peri Wash Bottle delivers a gentle, targeted stream of water to soothe, cleanse, and support healing in the days (and weeks) after birth. Designed for easy, upside-down use, it’s your go-to for refreshing relief when wiping just isn’t an option.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eThoughtfully \u003c\/span\u003edesigned\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e to calm tender skin, promote hygiene, and bring a moment of comfort when you need it most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eWhy you’ll love it:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eGentle, mess-free cleansing, no wiping required\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSoothes stinging and supports healing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eErgonomic, upside-down design for easy use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eDiscreet, travel-friendly, and reusable\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eBPA-free and recyclable (400ml capacity)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46538097918104,"sku":"PMPWB","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-peri-wash-bottle_d9a40f76-3ee3-47a9-84c4-1a86108d0338.png?v=1759912478"},{"product_id":"post-birth-relief-spray","title":"Post Birth Relief Spray","description":"\u003cp data-end=\"254\" data-start=\"191\"\u003e\u003cstrong data-end=\"254\" data-start=\"191\"\u003eYou've done the hard part. Now it's time to heal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"256\"\u003eA postpartum essential. Our Post Birth Relief Spray is a gentle, no-touch mist designed to deliver instant relief to tender, swollen or inflammed vaginal are after delivery. Whether you’ve experienced grazing, tearing, stitches, or general discomfort, this powerful yet soothing postnatal spray has your recovery covered.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"863\"\u003eA \u003cstrong data-start=\"492\" data-end=\"541\"\u003enatural and safe alternative to numbing spray\u003c\/strong\u003e, it’s expertly formulated with Witch Hazel, Aloe Vera, Cucumber Extract, and the world’s first use of Native New Zealand Mānuka in a postnatal spray. Our blend hydrates delicate skin, soothes inflammation, and supports the body’s natural healing, without any harsh or synthetic ingredients.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"900\"\u003eA must-have for your hospital bag, bathroom shelf, and every moment of postpartum healing. \u003cmeta charset=\"utf-8\"\u003eBecause recovery deserves the same care as birth.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"900\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1043\" data-start=\"998\"\u003e\u003cstrong\u003eProvides instant cooling relief after birth\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1092\" data-start=\"1046\"\u003e\u003cstrong\u003eHelps reduce swelling and soothe sensitivity\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1141\" data-start=\"1095\"\u003e\u003cstrong\u003eSupports healing of minor tears and stitches\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1215\" data-start=\"1144\"\u003e\u003cstrong\u003eEasy, upside-down spray\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1271\" data-start=\"1218\"\u003e\u003cstrong\u003eMidwife \u0026amp; obstetrician approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1271\" data-start=\"1218\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eTrusted and used in hospitals\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1529\"\u003eHypoallergenic. Free from phthalates, and synthetic fragrances.\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46727356579992,"sku":"PMPBS100","price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-image-post-birth-spray-witch-hazel-aloe-labour-vulva-spray_f05a8bb1-d829-4491-97bf-720e732f1bd6.png?v=1779057482"},{"product_id":"postpartum-recovery-kit","title":"Birth \u0026 Postpartum Recovery Kit","description":"\u003cp data-end=\"229\" data-start=\"168\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 31% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"229\" data-start=\"168\"\u003eYour birth \u0026amp; postpartum recovery essentials. \u003cstrong data-end=\"229\" data-start=\"168\"\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong data-end=\"229\" data-start=\"168\"\u003eNOW beautifully bundled in a LUXE Cosmetic Bag.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"410\" data-start=\"231\"\u003eThis thoughtfully curated recovery kit is designed to bring comfort, calm, and care to your birth prep and postpartum journey, helping you feel supported during one of life’s biggest transitions.\u003c\/p\u003e\n\u003cp data-end=\"769\" data-start=\"456\"\u003eSoothe tender areas, hydrate sensitive skin, and support your body as it heals. Whether you're gifting a new mama or preparing yourself, the Birth \u0026amp; Postpartum Recovery Kit is your invitation to prioritise rest, relief, and restoration.\u003c\/p\u003e\n\u003cp data-end=\"769\" data-start=\"456\"\u003e\u003cstrong\u003e30ml Perineal Massage Oil:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E.\u003c\/p\u003e\n\u003cp data-end=\"987\" data-start=\"771\"\u003e\u003cstrong data-end=\"804\" data-start=\"771\"\u003e100ml Post Birth Relief Spray:\u003c\/strong\u003e A cooling, calming mist made with Aloe Vera, Manuka, and Witch Hazel to soothe inflammation after birth. Loved by mamas and used in birthing bags everywhere.\u003c\/p\u003e\n\u003cp data-end=\"1144\" data-start=\"989\"\u003e\u003cstrong\u003e400ml Peri Wash Bottle:\u003c\/strong\u003e\u003cstrong data-end=\"1012\" data-start=\"989\"\u003e \u003c\/strong\u003eDesigned to bring gentle relief during those early days postpartum. Perfect for use after toilet trips or anytime you need a little extra care down there.\u003c\/p\u003e\n\u003cp data-end=\"1144\" data-start=\"989\"\u003e\u003cstrong data-end=\"1012\" data-start=\"989\"\u003e35ml Nipple Butter:\u003c\/strong\u003e A rich, beeswax based balm clinically shown to increase hydration by 46% in just 14 days. Safe for baby, deeply restorative for you.\u003c\/p\u003e\n\u003cp data-end=\"1471\" data-start=\"1324\"\u003e\u003cstrong data-end=\"1363\" data-start=\"1324\"\u003eReusable Nursing Pad Set:\u003c\/strong\u003e Ultra-soft and absorbent pads made from bamboo and cotton. Gentle on tender skin and better for the planet. 2 pads per set.\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46751713853592,"sku":"PMBAPPRK","price":155.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-postpartum-recovery-kit-perineal-massage-oil-post-birth-spray-nipple-butter-nursing-pads-peri-wash-bottle_1589dc3f-cadc-43a3-bf15-684999c1f4da.png?v=1776728216"},{"product_id":"50ml-belly-body-oil","title":"Limited Stock: 50mL Belly Oil","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e\u003cstrong\u003eThe perfect travel size for your Summer escapes. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":47245151076504,"sku":"PMBO50","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml_62a23bb1-cf65-4ebd-9152-4afbe099ecba.png?v=1765241841"},{"product_id":"c-section-scar-care-kit","title":"NEW C-Section Scar Care Kit","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 18% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003eYour complete set for early-stage C-Section Scar Care. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003eMedical-grade silicone is the most trusted therapy in post-surgical scar care, and this kit gives you everything you need to use it correctly: three reusable Silicone Scar Strips, a gentle Strip Wash, and a custom storage tray. Worn for 12–24 hours a day, the strips form a protective, breathable layer that visibly reduces redness, softens raised tissue, and supports healthy collagen from the earliest stages of recovery.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSoftens and flattens raised scar tissue over time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eReduces tension to minimise the risk of scar widening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  Maintains optimal hydration to soften scar texture\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eForms a protective barrier to support optimal healing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe #1 clinician-recommended therapy for post-surgical scars\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cem\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cem\u003e\u003cb\u003eWhat's included:\u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e3 x 100% Medical-Grade Silicone Scar Strips (20cm x 5cm): \u003c\/b\u003eReusable and flexible for all-day wear\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eSilicone Strip Cleansing Wash: \u003c\/b\u003eGentle and purpose-formulated to keep strips clean and effective for longer\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eCustom Storage Tray\u003cmeta charset=\"utf-8\"\u003e: \u003c\/b\u003eKeeps strips flat, hygienic, and ready to use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRecommended for post-caesarean scars and also other healed surgical scars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Silicone Strips, along with the best ways to care for your scar.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":47484090810520,"sku":"PMSCK","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-c-section-scar-care-kit-recovery-gold-standard-product-image.png?v=1772746267"},{"product_id":"complex-scar-serum","title":"NEW Complex Scar Serum","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA world-first in clean, clinical scar care for advanced refinement. \u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA clinically proven, high-performance formula powered by 12 bioactives, each with a specific role in scar refinement and recovery. Independently tested and proven — 100% of participants saw a significant improvement in scar appearance within 56 days. Formulated without harsh actives, synthetic fragrance or unnecessary fillers, every ingredient earns its place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePowered by some of the most clinically studied ingredients in scar science — Ceramide Complex CLR™ rebuilds the skin barrier and locks in hydration. Centella Asiatica promotes collagen synthesis and calms inflammation. NaturePep® improves firmness and elasticity deep within the scar tissue, while Acai Stem Cell Extract reduces redness and supports cellular renewal for healthier-looking skin over time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFormulated for surgical and general scars:\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eVisibly reduces the appearance of redness and uneven tone\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eHelps soften and flatten the look of raised scar tissue\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSupports collagen and elastin production\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eStrengthens the skin's lipid barrier for long-term resilience\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDeeply hydrates to support flexibility and comfort\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDermatologist approved. Clinically proven.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFormulated without unnecessary fillers, harsh actives, or synthetic fragrances.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eIndependently clinically tested and proven to reduce the appearance of scars. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBegin once fully healed from 8–10 weeks post-major surgery, or 2–4 weeks following minor surgery or abrasion. Apply twice daily, massaging gently until absorbed. Is using with Silicone Strips - use the Serum in the evening, Silicone Strips during the day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSuitable for use on most skin types. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Complex Scar Serum, along with the best ways to care for your scar.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":47553441595544,"sku":"PMCSS35","price":138.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-complex-scar-serum-c-section-recovery-healing_1.png?v=1779678750"},{"product_id":"silicone-scar-strip","title":"NEW Silicone Scar Strip","description":"\u003cp data-end=\"265\" data-start=\"174\"\u003e\u003cstrong\u003eThe #1 clinician-recommended therapy for post-surgical scars. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from 100% medical-grade silicone, this reusable strip forms a breathable, protective layer that works with your skin as it heals. Worn for 12–24 hours a day, it maintains optimal hydration, reduces surface tension, and supports balanced collagen formation — the key conditions for softer, flatter, less visible scarring over time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFlexible, discreet, and comfortable enough to wear under clothing all day. \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSoftens and flattens raised scar tissue over time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eReduces tension to minimise the risk of scar widening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  Maintains optimal hydration to soften scar texture\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eForms a protective barrier to support optimal healing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe #1 clinician-recommended therapy for post-surgical scars\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+  Washable and reusable\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1232\" data-start=\"1191\"\u003eFlexible. Waterproof. Reusable. Long wear.\u003c\/p\u003e\n\u003cp data-end=\"1232\" data-start=\"1191\"\u003eSilicone strip size: 20cm x 5cm\u003c\/p\u003e\n\u003cp data-end=\"1232\" data-start=\"1191\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Silicone Strips, along with the best ways to care for your scar.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1337\" data-start=\"1292\"\u003eRecommended for healed scars and sensitive skin.\u003c\/p\u003e\n\u003cp data-end=\"1337\" data-start=\"1292\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1337\" data-start=\"1292\"\u003e \u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":48187149222040,"sku":"PMSSS","price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-silicone-scar-strip-c-section-healing-recovery.png?v=1772661771"},{"product_id":"nursing-pad-set-copy","title":"Exfoliating Mitt","description":"\u003cp data-end=\"238\" data-start=\"31\"\u003eSmooth skin, made simple. \u003cbr\u003e\u003cbr\u003eOur exfoliating Mitt is made from natural bamboo fibres to gently buff away dry skin, leaving your body soft, radiant, and ready to absorb moisture more effectively.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMade to use with our Body Scrub.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"466\" data-start=\"240\"\u003ePerfect for prepping the skin before applying your favourite Belly \u0026amp; Body Oil, it helps stimulate circulation and support healthy cell renewal, an essential ritual for glowing, comfortable skin through pregnancy and beyond.\u003c\/p\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"678\" data-start=\"468\"\u003e\n\u003cli data-end=\"515\" data-start=\"468\"\u003e\n\u003cp data-end=\"515\" data-start=\"470\"\u003eMade from sustainably sourced bamboo fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"563\" data-start=\"516\"\u003e\n\u003cp data-end=\"563\" data-start=\"518\"\u003eGently buffs and smooths without irritation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"617\" data-start=\"564\"\u003e\n\u003cp data-end=\"617\" data-start=\"566\"\u003eHelps improve absorption of oils and moisturisers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"648\" data-start=\"618\"\u003e\n\u003cp data-end=\"648\" data-start=\"620\"\u003eReusable and easy to clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"678\" data-start=\"649\"\u003e\n\u003cp data-is-last-node=\"\" data-end=\"678\" data-start=\"651\"\u003eSuitable for all skin types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE MAMA Skincare","offers":[{"title":"Default Title","offer_id":48923264647320,"sku":"PMBATHM","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-body-scrub-mit-replenish-skin-gentle_1.png?v=1777333554"}],"url":"https:\/\/www.puremama.com\/en-ca\/collections\/all.oembed?page=2","provider":"PURE MAMA Skincare","version":"1.0","type":"link"}