{"title":"Best Sellers","description":"","products":[{"product_id":"belly-body-oil","title":"Belly \u0026 Body Oil","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. \u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003eRecommended 2-3 bottles per pregnancy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":45796949393560,"sku":"PMBO01","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml.png?v=1759912596"},{"product_id":"magnesium-body-rub","title":"Magnesium Body Rub","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. D\u003cspan class=\"S1PPyQ\"\u003eesigned for\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"S1PPyQ\"\u003eself-massage to help alleviate common discomforts such as cramping, carpel tunnel, joint pain and muscle tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMagnesium and SyriCalm™ blend \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases discomfort, aches and pains\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports relief and relaxation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes deep, restful sleep\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and hydrates skin \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle on skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDermatologically tested and approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle 100% natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003eFree from phthalates.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":42576709976216,"sku":"PMMBR01","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-magnesium-body-rub-sleep-support-relaxation-muscle-relief-120ml.png?v=1759912508"},{"product_id":"pregnancy-care-set","title":"Pregnancy Care Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 11% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore than just skincare, this set is a luxurious ritual of nourishment and connection. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to support you through pregnancy and beyond, this expertly formulated trio combines nutrient-rich, high-performance natural ingredients to hydrate, nourish, and support your skin every step of the way. \u003c\/p\u003e\n\u003cp\u003eRECEIVE A \u003cspan style=\"text-decoration: underline;\"\u003eFREE EXFOLIATING MITT\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e*All full size products*\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelly \u0026amp; Body Oil: \u003c\/strong\u003eA nourishing blend of antioxidant-rich Rosehip, Vitamin E, \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAlmond, Avocado\u003c\/span\u003e \u0026amp; Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBody Scrub: \u003c\/strong\u003eA creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Recommended to use before applying the Pure Mama Belly Oil. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMagnesium Body Rub: \u003c\/strong\u003eA targeted, magnesium-infused massage cream designed to relieve muscle tension, restless legs, cramping, support deep sleep, and promote relaxation. Expertly formulated with Magnesium and SyriCalm™, a natural skin anti-inflammatory. \u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":42632917614744,"sku":"PMPCS","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-pregnancy-care-set-belly-body-oil-magnesium-body-rub-body-scrub_2.png?v=1765753474"},{"product_id":"postpartum-recovery-kit","title":"Birth \u0026 Postpartum Recovery Kit","description":"\u003cp data-end=\"229\" data-start=\"168\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 31% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"229\" data-start=\"168\"\u003eYour birth \u0026amp; postpartum recovery essentials. \u003cstrong data-end=\"229\" data-start=\"168\"\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong data-end=\"229\" data-start=\"168\"\u003eNOW beautifully bundled in a LUXE Cosmetic Bag.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"410\" data-start=\"231\"\u003eThis thoughtfully curated recovery kit is designed to bring comfort, calm, and care to your birth prep and postpartum journey, helping you feel supported during one of life’s biggest transitions.\u003c\/p\u003e\n\u003cp data-end=\"769\" data-start=\"456\"\u003eSoothe tender areas, hydrate sensitive skin, and support your body as it heals. Whether you're gifting a new mama or preparing yourself, the Birth \u0026amp; Postpartum Recovery Kit is your invitation to prioritise rest, relief, and restoration.\u003c\/p\u003e\n\u003cp data-end=\"769\" data-start=\"456\"\u003e\u003cstrong\u003e30ml Perineal Massage Oil:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E.\u003c\/p\u003e\n\u003cp data-end=\"987\" data-start=\"771\"\u003e\u003cstrong data-end=\"804\" data-start=\"771\"\u003e100ml Post Birth Relief Spray:\u003c\/strong\u003e A cooling, calming mist made with Aloe Vera, Manuka, and Witch Hazel to soothe inflammation after birth. Loved by mamas and used in birthing bags everywhere.\u003c\/p\u003e\n\u003cp data-end=\"1144\" data-start=\"989\"\u003e\u003cstrong\u003e400ml Peri Wash Bottle:\u003c\/strong\u003e\u003cstrong data-end=\"1012\" data-start=\"989\"\u003e \u003c\/strong\u003eDesigned to bring gentle relief during those early days postpartum. Perfect for use after toilet trips or anytime you need a little extra care down there.\u003c\/p\u003e\n\u003cp data-end=\"1144\" data-start=\"989\"\u003e\u003cstrong data-end=\"1012\" data-start=\"989\"\u003e35ml Nipple Butter:\u003c\/strong\u003e A rich, beeswax based balm clinically shown to increase hydration by 46% in just 14 days. Safe for baby, deeply restorative for you.\u003c\/p\u003e\n\u003cp data-end=\"1471\" data-start=\"1324\"\u003e\u003cstrong data-end=\"1363\" data-start=\"1324\"\u003eReusable Nursing Pad Set:\u003c\/strong\u003e Ultra-soft and absorbent pads made from bamboo and cotton. Gentle on tender skin and better for the planet. 2 pads per set.\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46751713853592,"sku":"PMBAPPRK","price":155.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-postpartum-recovery-kit-perineal-massage-oil-post-birth-spray-nipple-butter-nursing-pads-peri-wash-bottle_1589dc3f-cadc-43a3-bf15-684999c1f4da.png?v=1776728216"},{"product_id":"c-section-scar-care-kit","title":"NEW C-Section Scar Care Kit","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 18% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003eYour complete set for early-stage C-Section Scar Care. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003eMedical-grade silicone is the most trusted therapy in post-surgical scar care, and this kit gives you everything you need to use it correctly: three reusable Silicone Scar Strips, a gentle Strip Wash, and a custom storage tray. Worn for 12–24 hours a day, the strips form a protective, breathable layer that visibly reduces redness, softens raised tissue, and supports healthy collagen from the earliest stages of recovery.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSoftens and flattens raised scar tissue over time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eReduces tension to minimise the risk of scar widening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  Maintains optimal hydration to soften scar texture\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eForms a protective barrier to support optimal healing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe #1 clinician-recommended therapy for post-surgical scars\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cem\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cem\u003e\u003cb\u003eWhat's included:\u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e3 x 100% Medical-Grade Silicone Scar Strips (20cm x 5cm): \u003c\/b\u003eReusable and flexible for all-day wear\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eSilicone Strip Cleansing Wash: \u003c\/b\u003eGentle and purpose-formulated to keep strips clean and effective for longer\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eCustom Storage Tray\u003cmeta charset=\"utf-8\"\u003e: \u003c\/b\u003eKeeps strips flat, hygienic, and ready to use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRecommended for post-caesarean scars and also other healed surgical scars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Silicone Strips, along with the best ways to care for your scar.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":47484090810520,"sku":"PMSCK","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-c-section-scar-care-kit-recovery-gold-standard-product-image.png?v=1772746267"},{"product_id":"complex-scar-serum","title":"NEW Complex Scar Serum","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA world-first in clean, clinical scar care for advanced refinement. \u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA clinically proven, high-performance formula powered by 12 bioactives, each with a specific role in scar refinement and recovery. Independently tested and proven — 100% of participants saw a significant improvement in scar appearance within 56 days. Formulated without harsh actives, synthetic fragrance or unnecessary fillers, every ingredient earns its place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePowered by some of the most clinically studied ingredients in scar science — Ceramide Complex CLR™ rebuilds the skin barrier and locks in hydration. Centella Asiatica promotes collagen synthesis and calms inflammation. NaturePep® improves firmness and elasticity deep within the scar tissue, while Acai Stem Cell Extract reduces redness and supports cellular renewal for healthier-looking skin over time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFormulated for surgical and general scars:\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eVisibly reduces the appearance of redness and uneven tone\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eHelps soften and flatten the look of raised scar tissue\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSupports collagen and elastin production\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eStrengthens the skin's lipid barrier for long-term resilience\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDeeply hydrates to support flexibility and comfort\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDermatologist approved. Clinically proven.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFormulated without unnecessary fillers, harsh actives, or synthetic fragrances.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eIndependently clinically tested and proven to reduce the appearance of scars. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBegin once fully healed from 8–10 weeks post-major surgery, or 2–4 weeks following minor surgery or abrasion. Apply twice daily, massaging gently until absorbed. Is using with Silicone Strips - use the Serum in the evening, Silicone Strips during the day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSuitable for use on most skin types. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Complex Scar Serum, along with the best ways to care for your scar.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":47553441595544,"sku":"PMCSS35","price":138.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-complex-scar-serum-c-section-recovery-healing_1_870900da-e591-4d97-b2be-4f6c912a20e0.png?v=1781497040"}],"url":"https:\/\/www.puremama.com\/en-ca\/collections\/best-sellers.oembed","provider":"PURE MAMA Skincare","version":"1.0","type":"link"}