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  • NATURALLY POWERED SKINCARE
  • NATURALLY POWERED SKINCARE

Your skin loving line up

"The dedicated team of advanced biochemists at PURE MAMA harness the power of nature through world-class innovation and technology. With a commitment to integrity and a scientific approach, PURE MAMA delivers an exceptional range of skincare products."

A blurred image depicts a woman relaxing on a white sofa with skincare products in view. The overlay text says PURE MAMA Gift Voucher and Pure Mama NZ, set against soft, neutral hues—ideal for gifting someone special.
A pregnant woman in a white bra and gray shorts sits on a couch, holding a Pure Mama NZ Pure Mama Gift Voucher, with sunlight streaming in and a green plant in the background.
Pure Mama Gift Voucher
$50.00 – $200.00
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Pregnancy Essentials

Best-selling set for pregnancy.

Pregnancy Care Set

Thoughtful care, chosen by you.

Just for you. Receive a FREE GIFT with every order over $100. Choose between our Belly Hydration Mask or Baby Wash Cloths. Limited time only.

From the people
Flat lay of the Pure Mama NZ Birth & Postpartum Recovery Kit, featuring a peri wash bottle, perineal massage oil, tubes, a small bottle, product box, and reusable cotton pads on a white marble surface.
From the people

“I cannot recommend this kit enough! I honestly don’t know how I would’ve coped without it. The perineal oil, was incredible and saved me from any birth injuries. The peri wash bottle was a lifesaver in those first few days, the cooling spray brought instant relief, and the nipple butter was so soothing (and worked fast!). If you’re pregnant, do yourself a favour and order this now. It made such a difference to my recovery.”

Lola J. Melbourne
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From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland
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Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."