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Belly Spa Kit
A pregnant woman in a bikini sits poolside, touching her belly and holding Pure Mama NZ Belly Spa Kit products. Next to her are a box labeled Belly Spa Kit and a green drink with a straw.
  • SAVE OVER 20% ON FULL PRICE ITEMS.
  • EARN 119 REWARD POINTS
Belly Spa Kit
$119.00 NZD

PAUSE | PAMPER | INDULGE

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Pregnancy Care Set
Pregnancy Care Set
  • BEST SELLING SET
  • EARN 179 REWARD POINTS
Pregnancy Care Set
$179.00 NZD

A MUST HAVE FOR MAMA

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Bump Love Set
Bump Love Set
  • MOST POPULAR
  • EARN 115 REWARD POINTS
Bump Love Set
$115.00 NZD

ESSENTIAL STRETCH MARK DUO

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FREE Gift Friday is here!

A FREE full-sized Nipple Butter, worth NZ$44! Yes, really. Your new handbag essential for nips, lips and other bits, completely on us when you spend NZ$50+. PLUS every purchase goes in the draw to win a $1,000 MECCA voucher. Limited time only, while stocks last.

Birth & Postpartum Recovery Kit
Birth & Postpartum Recovery Kit
  • INCLUDES LUXE COSMETIC BAG
  • EARN 155 REWARD POINTS
Birth & Postpartum Recovery Kit
$155.00 NZD

BIRTH & POSTPARTUM ESSENTIALS

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NEW C-Section Scar Care Kit
NEW C-Section Scar Care Kit
  • GOLD STANDARD IN SCAR CARE
  • EARN 119 REWARD POINTS
NEW C-Section Scar Care Kit
$119.00 NZD

SCAR CARE REDEFINED

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NEW Self-Care Essentials Set
NEW Self-Care Essentials Set
  • SAVE 28% ON FULL-PRICED ITEMS
  • EARN 145 REWARD POINTS
NEW Self-Care Essentials Set
$145.00 NZD

THE RITUAL YOU'LL REACH FOR DAILY

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Essentials for all stages of motherhood.

Award winning essentials for pregnancy, birth, postpartum and beyond.

From the people
Flat lay of the Pure Mama NZ Birth & Postpartum Recovery Kit, featuring a peri wash bottle, perineal massage oil, tubes, a small bottle, product box, and reusable cotton pads on a white marble surface.
From the people

“I cannot recommend this kit enough! I honestly don’t know how I would’ve coped without it. The perineal oil, was incredible and saved me from any birth injuries. The peri wash bottle was a lifesaver in those first few days, the cooling spray brought instant relief, and the nipple butter was so soothing (and worked fast!). If you’re pregnant, do yourself a favour and order this now. It made such a difference to my recovery.”

Lola J. Melbourne
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From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland
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Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."