SELECT YOUR FREE GIFT. Receive a complimentary Belly Hydration Mask OR Baby Washcloth Set with orders over $100.






















- HEAL CRACKED SKIN
Nipple Butter
35ml
Your go-to nourishing balm for breastfeeding mamas.
A 100% natural and organic butter designed to moisturise, soften, and condition dry skin, offering comforting support throughout breastfeeding.
This buttery balm helps keep skin feeling supple and hydrated with a blend of high-quality, plant-based ingredients including Calendula, New Zealand native Kawakawa, Shea Butter, and Marshmallow Root extract.
With an easy flip-top lid, this non-sticky, gentle balm is fragrance free and lanolin free.
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+ Provides instant-feeling comfort
+ Helps moisturise and condition dry skin
+ Helps support the skinās natural barrier
+ Gentle and non-allergenic
+ Baby-friendly (no need to wipe off)
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Formulated specifically for breastfeeding women and suitable for all skin types.
Not breastfeeding anymore? It also works beautifully as an everyday lip balm.
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-
46.5%
Increase skin hydration by 46.5% in 14 days
-
25%
Improve skin barrier by 25% in 14 days
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Directions for use
Begin applying to nipples from 34 weeks of pregnancy to help build the skin barrier in preparation for breastfeeding. Once breastfeeding, gently pat nipples dry and apply a small amount of butter between feeds. No need to wipe off before feeding. Always patch test before use. Store below 25°C.
Ingredients
Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cera Alba (Beeswax); Butyrospermum Parkii (Shea) Butter*; Cocos Nucifera (Coconut) Oil*; Macropiper Excelsium (Kawakawa) Leaf Extract; Tocopherol (Vitamin E); Glycine Soja (Soybean) Oil; Rubus Ideaus (Raspberry) Seed Oil; Calendula Officinallis (Calendula) Flower Extract; Althaea Officinallis (Marshmallow) Root Extract. *Certified Organic. No parabens or sulphates. Lanolin and fragrance free.
FAQs
Is this safe to use while breastfeeding? Yes, this product was specifically designed to be used for breastfeeding mothers. The product has been dermatologically tested and is hypoallergenic.
Do I need to wash off before feeding? No you donāt. We would recommend using the butter after you have finished feeding and allowing it time to fully absorb in to the skin.
Can I use this during pregnancy? My nips are super dry and itchy. Yes totally. It works to help build you your skin barrier so we even recommend starting to use a couple of weeks before your due date.
Can I use this for anything else? It is the best everyday lip butter as well. It is also great for use on nappy rash and eczema.
Does it have any fragrance? No, this product is 100% fragrance free. It is important when breastfeeding for the motherās natural odour to be dominant for the baby.

Select your FREE gift.
Receive a FREE Belly Hydration Mask OR Baby Washcloth Set with orders over $100. A little something extra, chosen by you.
Nipple Butter
- 100% Fragrance fREE
- MADE IN NEW ZEALAND
- DERMATOLOGIST APPROVED
- CRUELTY FREE
- CLINICALLY PROVEN
- PARABEN FREE
- NON-TOXIC
- PREGNANCY & BABY SAFE
- ORGANIC INGREDIENTS
- 100% Fragrance fREE
- MADE IN NEW ZEALAND
- DERMATOLOGIST APPROVED
- CRUELTY FREE
- CLINICALLY PROVEN
- PARABEN FREE
- NON-TOXIC
- PREGNANCY & BABY SAFE
- ORGANIC INGREDIENTS


Instant relief and healing support.
Soothe, nourish, and restore with our natural and organic Nipple Butter. Clinically proven to boost hydration by 46% in just 14 days. This lanolin-free formula is your birthing bag essential.
it really helped to heal my cracked and bleeding nipples when used after every pump. Now 12 weeks post partum an I find I only need to use it twice a day to stay hydrated and pain free
I used this postpartum for both my babies and am still buying and using for a lip balm 5 years later!
I currently using this for my lips whilst pregnant and love it! Even my boyfriend uses it for his chapped lips.
These were a gift for my wife, and she loved using all of the products in the pack, especially the belly oil. Really great high quality ingredients!
Amazing product to help with hydration and repair in those early days. An absolute bonus it doesn't have to be washed off
100% natural and organic ingredients
This soothing Nipple Butter is your best friend during those early breastfeeding days. Designed to instantly soothe skin and promote healing.
Slide to reveal
BEESWAX
SHEA BUTTER
CALENDULA
NZ NATIVE KAWAKAWA
RASPBERRY OIL
MARSHMALLOW EXTRACT
BEESWAX
SHEA BUTTER
CALENDULA
NZ NATIVE KAWAKAWA
RASPBERRY OIL
MARSHMALLOW EXTRACT
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
- "Not just for nipplesāthis stuff does it all!"
- "Heals dry, cracked nipples overnight."
- "Clinically proven, and tested by thousands of breastfeeding mamas.'
Our experts

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare. Ā
"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.ā

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in womenās health and dermatology.
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āPURE MAMAās formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.
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"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.
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"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."