{"title":"PURE MAMA Staff","description":"","products":[{"product_id":"belly-body-oil","title":"Belly \u0026 Body Oil","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. \u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003eRecommended 2-3 bottles per pregnancy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":45796949393560,"sku":"PMBO01","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml.png?v=1759912596"},{"product_id":"exfoliating-body-scrub","title":"Body Scrub","description":"\u003cp class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\" data-mce-fragment=\"1\"\u003eThis lush body exfoliant combines a nutrient-rich blend of Coconut oil, Bamboo powder, Shea butter, Pomegranate seed oil, and finely ground Pumice to refresh, replenish, and hydrate your skin. With 100% naturally derived ingredients, this scrub will gently exfoliate and hydrate - leaving your growing and stretching skin feeling ultra soft and silky smooth.\u003c\/p\u003e\n\u003cp class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGently exfoliates \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes skin cell regeneration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eHelps prevent stretch marks \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eImprove existing scarring \u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eIntense nourishment and hydration\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eRich in antioxidants \u003c\/span\u003e\u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eGentle \u0026amp; non-allergenic\u003c\/span\u003e\u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eSafe for use during pregnancy \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for use on all skin types. \u003c\/span\u003e\u003cspan\u003eDermatologically tested and approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":37818942193816,"sku":"PMBS01","price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-body-scrub-200ml_2.png?v=1762988647"},{"product_id":"nursing-balm","title":"Nipple Butter","description":"\u003cp data-start=\"489\" data-end=\"544\"\u003e\u003cstrong data-start=\"489\" data-end=\"544\"\u003eYour go-to nourishing balm for breastfeeding mamas.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"546\" data-end=\"693\"\u003eA 100% natural and organic butter designed to \u003cstrong data-start=\"592\" data-end=\"638\"\u003emoisturise, soften, and condition dry skin\u003c\/strong\u003e, offering comforting support throughout breastfeeding.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"907\"\u003eThis buttery balm helps keep skin feeling \u003cstrong data-start=\"737\" data-end=\"760\"\u003esupple and hydrated\u003c\/strong\u003e with a blend of high-quality, plant-based ingredients including Calendula, New Zealand native Kawakawa, Shea Butter, and Marshmallow Root extract.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003eWith an easy flip-top lid, this non-sticky, gentle balm is \u003cstrong data-start=\"968\" data-end=\"1003\"\u003efragrance free and lanolin free\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1025\" data-end=\"1059\"\u003e\u003cstrong\u003e+ Provides instant-feeling comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1103\"\u003e\u003cstrong\u003e+ Helps moisturise and condition dry skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1148\"\u003e\u003cstrong\u003e+ Helps support the skin’s natural barrier\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1178\"\u003e\u003cstrong\u003e+ Gentle and non-allergenic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e\u003cstrong\u003e+ Baby-friendly (no need to wipe off)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1298\"\u003eFormulated specifically for breastfeeding women and suitable for all skin types.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1377\"\u003eNot breastfeeding anymore? It also works beautifully as an everyday lip balm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":37818955301016,"sku":"PMNB01","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-nipple-butter-cream-35ml_92f45870-72da-4bff-8903-f748e3b9f4ce.png?v=1759912573"},{"product_id":"magnesium-body-rub","title":"Magnesium Body Rub","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. D\u003cspan class=\"S1PPyQ\"\u003eesigned for\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"S1PPyQ\"\u003eself-massage to help alleviate common discomforts such as cramping, carpel tunnel, joint pain and muscle tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMagnesium and SyriCalm™ blend \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases discomfort, aches and pains\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports relief and relaxation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes deep, restful sleep\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and hydrates skin \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle on skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDermatologically tested and approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle 100% natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003eFree from phthalates.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":42576709976216,"sku":"PMMBR01","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-magnesium-body-rub-sleep-support-relaxation-muscle-relief-120ml.png?v=1759912508"},{"product_id":"muslin-wash-cloths","title":"Muslin Baby Washcloth 3pk","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eThe softest addition to your baby's bath time routine. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMade with love and care, these washcloths are designed to pamper your little one while being gentle on their delicate skin. Perfect for everyday use - bathing, nappy changes, and general day-to-day spills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eHypoallergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoft \u0026amp; gentle on baby's skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMulti-purpose for everyday use\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEco-friendly\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePerfect for gifting \u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIncludes 3 x washcloths, 30cm x 30cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur Baby Muslin Washcloths are a testament to our commitment to quality, safety, and sustainability. \u003c\/span\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":42816138576024,"sku":"PMMUS3PK","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/204.png?v=1759912676"},{"product_id":"nursing-pads","title":"Nursing Pad Set","description":"\u003cp data-end=\"222\" data-start=\"169\"\u003e\u003cstrong data-end=\"222\" data-start=\"169\"\u003eReusable organic bamboo nursing pads – Set of two\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"405\" data-start=\"224\"\u003eSoft on skin, strong on support. Our Reusable Nursing Pads are thoughtfully made from organic bamboo cotton, naturally breathable, hypoallergenic, and gentle for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eDesigned to sit discreetly under clothing, they offer reliable protection from leaks while keeping you dry and comfortable throughout the day. Super absorbent and quick-drying, they’re a more sustainable, feel-good choice for your breastfeeding journey.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e+  Made from ultra-soft organic bamboo cotton\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Naturally antibacterial, breathable, and kind to delicate skin\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Absorbent inner core helps prevent leaks\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Machine washable and reusable\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Comes in a set of two\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSimple, sustainable, and essential.\u003c\/p\u003e","brand":"PURE MAMA Skincare","offers":[{"title":"Default Title","offer_id":45581811908760,"sku":"PMNP2PK","price":13.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/210.png?v=1759912717"},{"product_id":"free-75ml-bump-scrub","title":"Body Scrub 75mL","description":"\u003cp data-mce-fragment=\"1\" class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\"\u003eThis lush body exfoliator for expecting Mamas combines a nutrient-rich blend of Coconut oil, Bamboo powder, Shea butter, Pomegranate seed oil, and finely ground Pumice to refresh and replenish your growing bump. With 100% naturally derived ingredients, this scrub will gently exfoliate and hydrate your skin during pregnancy - and leave your growing and stretching skin feeling ultra soft and silky smooth.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-mce-fragment=\"1\" class=\"paragraph\" style=\"vertical-align: baseline; font-weight: bold;\"\u003e\u003cstrong\u003eGently exfoliates \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"paragraph\" style=\"vertical-align: baseline; font-weight: bold;\"\u003e\u003cstrong\u003ePromotes skin cell regeneration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"paragraph\" style=\"vertical-align: baseline; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\" class=\"normaltextrun\"\u003eHelps prevent stretch marks and improve existing scaring \u003cspan data-mce-fragment=\"1\" class=\"eop\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"paragraph\" style=\"vertical-align: baseline; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\" class=\"normaltextrun\"\u003eIntense nourishment and hydration\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"paragraph\" style=\"vertical-align: baseline; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\" class=\"normaltextrun\"\u003eRich in antioxidants \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"eop\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"paragraph\" style=\"vertical-align: baseline; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\" class=\"normaltextrun\"\u003eGentle \u0026amp; non-allergenic\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"eop\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"paragraph\" style=\"vertical-align: baseline; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\" class=\"normaltextrun\"\u003eSafe for use during pregnancy \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\" class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"eop\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated specifically for pregnant woman and suitable for use on all skin types. Safe to use pre and postpartum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease note all fragrances used are low allergen and 100% safe for use during pregnancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e75ml. \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":45666752561304,"sku":"PMBS75","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-bump-scrub-75ml-gift_3.jpg?v=1744600510"},{"product_id":"luxe-large-tote-bag","title":"Luxe Large Tote Bag","description":"\u003cp data-start=\"238\" data-end=\"513\"\u003eYour new everyday essential. Our Luxe Large Tote Bag is designed to keep up with life on-the-go, with room for all of your daily essentials \u003cem data-start=\"376\" data-end=\"381\"\u003eand\u003c\/em\u003e baby's. Crafted from premium materials and finished with thoughtful details, it’s the perfect blend of form and function.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"794\"\u003eWhether you’re heading to work, the gym, the farmer’s market or the airport, this carryall does it all. Featuring a structured silhouette, interior pocket, and sturdy straps that sit comfortably on the shoulder, it’s your go-to for stylish storage.\u003c\/p\u003e\n\u003cul data-start=\"820\" data-end=\"1065\"\u003e\n\u003cli data-start=\"820\" data-end=\"892\"\u003e\n\u003cp data-start=\"822\" data-end=\"892\"\u003e\u003cstrong\u003eSpacious main compartment fits a laptop, lunch, spare shoes and more\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"893\" data-end=\"959\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"895\" data-end=\"959\"\u003e\u003cstrong\u003eInterior pockets to keep essentials organised and within reach\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"960\" data-end=\"1009\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"962\" data-end=\"1009\"\u003e\u003cstrong\u003eDurable, easy-to-clean materials made to last\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1010\" data-end=\"1065\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1065\"\u003e\u003cstrong\u003eChic design that pairs with any outfit or season\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE MAMA Skincare","offers":[{"title":"Default Title","offer_id":45863469547672,"sku":"PMTOTEBAG","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/217.png?v=1759912816"},{"product_id":"belly-hydration-mask","title":"Belly Hydration Mask","description":"\u003cp class=\"MsoNormal\"\u003eA self-care moment to nourish and connect.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis 100% cotton sheet mask is infused with a luxurious, hydrating serum, designed to soothe stretching skin and help reduce the appearance of stretch marks. It delivers deep hydration while calming and soothing the skin.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePacked with skin-loving ingredients like Kakadu Plum (a potent source of Vitamin C to brighten and even skin tone), Ceramide Complex CLR™ (to lock in hydration and support the skin barrier), and Seaweed Extract (to soften and soothe), this belly mask treatment pampers your skin exactly when it needs it most and leaves you with a silky-soft belly. Nourishing Avocado Extract and moisture-retaining Hyaluronic Acid work in harmony to relieve dryness and support skin elasticity as your body grows and changes.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eVisibly improves skin texture, targeting uneven tone\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eHelps reduce the appearance of stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eStrengthens skin barrier and provides long-lasting hydration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and calms tight, itchy, dry skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWINNER - 2025 Best Innovative Product, NZ Society of Cosmetic Chemists\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNo rinsing required, just a beautiful belly ritual to pause and connect.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% natural fragrance. Free from Phthalates.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46426220069016,"sku":"PMBHM50","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-belly-hydration-mask-stretchmarks-50ml.png?v=1759912853"},{"product_id":"perineal-massage-oil","title":"Perineal Massage Oil","description":"\u003cp data-start=\"144\" data-end=\"192\"\u003ePrepare, protect, and empower your body for birth. \u003cstrong\u003ePerineal massage makes all the difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E, this nourishing formula promotes skin elasticity and resilience, helping to prepare delicate skin for birth and reduce the risk of tearing.\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003e\u003cstrong\u003eClinically proven to help reduce tearing and support a faster, smoother recovery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports skin elasticity and resilience\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"159\" data-start=\"114\"\u003eHelps reduce the risk of perineal tearing\u003c\/strong\u003e during birth\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003eLower the likelihood of an episiotomy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003e\u003cstrong data-end=\"370\" data-start=\"346\"\u003eIncreases blood flow\u003c\/strong\u003e, promoting healthier skin and muscle tissue\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eEncourages post-birth recovery \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports wound healing \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eHelps lower the risk of incontinence\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eRefer to our comprehensive \u003ca rel=\"noopener\" href=\"https:\/\/www.puremama.com\/blogs\/truths\/perineal-massage-techniques-benefits-and-faqs-your-complete-guide-4\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePerineal Massage Guide\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e for tips and techniques. \u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eNo rinsing required. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% fragrance-free. Free from Phthalates. Hypoallergenic and Nut Free. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46503888978072,"sku":"PMPMO30","price":38.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-perineal-massage-oil-birth-prep-reduce-tearing-and-episotomy_fd13c28d-6ca9-4ac3-afbd-9fc6a92bc2d1.png?v=1759912392"},{"product_id":"periwash-bottle","title":"Peri Wash Bottle","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSay goodbye to the sting.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cbr\u003eOur Peri Wash Bottle delivers a gentle, targeted stream of water to soothe, cleanse, and support healing in the days (and weeks) after birth. 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Now it's time to heal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"256\"\u003eA postpartum essential. Our Post Birth Relief Spray is a gentle, no-touch mist designed to deliver instant relief to tender, swollen or inflammed vaginal are after delivery. Whether you’ve experienced grazing, tearing, stitches, or general discomfort, this powerful yet soothing postnatal spray has your recovery covered.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"863\"\u003eA \u003cstrong data-start=\"492\" data-end=\"541\"\u003enatural and safe alternative to numbing spray\u003c\/strong\u003e, it’s expertly formulated with Witch Hazel, Aloe Vera, Cucumber Extract, and the world’s first use of Native New Zealand Mānuka in a postnatal spray. 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Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":47245151076504,"sku":"PMBO50","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml_62a23bb1-cf65-4ebd-9152-4afbe099ecba.png?v=1765241841"},{"product_id":"complimentary-gift-travel-cosmetic-case","title":"Luxe Cosmetic Bag","description":"\u003cp\u003eThe most useful cosmetic bag you'll ever know. \u003c\/p\u003e\n\u003cp\u003e\u003cimg 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alt=\"\"\u003e+ FLAT LAY DESIGN: Perfect for easy access and effortless visibility at your holiday destination.\u003cbr\u003e+ SIMPLE \u0026amp; PRACTICAL: Washable for easy cleaning and long-lasting freshness.\u003cbr\u003e+ STRUCTURED SILHOUETTE: Protects your essentials while holding its shape in your travel bag.\u003cbr\u003e+ PERFECT SIZE: Fits your routine essentials without the clutter.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PURE MAMA NZ\/AU\/ROW","offers":[{"title":"Default Title","offer_id":47474828705944,"sku":"PMCOSMETBAG","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-premium-toiletries-bag-birthing-must-have.png?v=1763601978"},{"product_id":"c-section-scar-care-kit","title":"NEW C-Section Scar Care Kit","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 18% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003eYour complete set for early-stage C-Section Scar Care. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003eMedical-grade silicone is the most trusted therapy in post-surgical scar care, and this kit gives you everything you need to use it correctly: three reusable Silicone Scar Strips, a gentle Strip Wash, and a custom storage tray. Worn for 12–24 hours a day, the strips form a protective, breathable layer that visibly reduces redness, softens raised tissue, and supports healthy collagen from the earliest stages of recovery.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSoftens and flattens raised scar tissue over time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eReduces tension to minimise the risk of scar widening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  Maintains optimal hydration to soften scar texture\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eForms a protective barrier to support optimal healing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe #1 clinician-recommended therapy for post-surgical scars\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"\u003e\u003cem\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cem\u003e\u003cb\u003eWhat's included:\u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e3 x 100% Medical-Grade Silicone Scar Strips (20cm x 5cm): \u003c\/b\u003eReusable and flexible for all-day wear\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eSilicone Strip Cleansing Wash: \u003c\/b\u003eGentle and purpose-formulated to keep strips clean and effective for longer\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eCustom Storage Tray\u003cmeta charset=\"utf-8\"\u003e: \u003c\/b\u003eKeeps strips flat, hygienic, and ready to use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRecommended for post-caesarean scars and also other healed surgical scars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Silicone Strips, along with the best ways to care for your scar.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":47484090810520,"sku":"PMSCK","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-c-section-scar-care-kit-recovery-gold-standard-product-image.png?v=1772746267"},{"product_id":"complex-scar-serum","title":"NEW Complex Scar Serum","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA world-first in clean, clinical scar care for advanced refinement. \u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA clinically proven, high-performance formula powered by 12 bioactives, each with a specific role in scar refinement and recovery. Independently tested and proven — 100% of participants saw a significant improvement in scar appearance within 56 days. Formulated without harsh actives, synthetic fragrance or unnecessary fillers, every ingredient earns its place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePowered by some of the most clinically studied ingredients in scar science — Ceramide Complex CLR™ rebuilds the skin barrier and locks in hydration. Centella Asiatica promotes collagen synthesis and calms inflammation. NaturePep® improves firmness and elasticity deep within the scar tissue, while Acai Stem Cell Extract reduces redness and supports cellular renewal for healthier-looking skin over time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFormulated for surgical and general scars:\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eVisibly reduces the appearance of redness and uneven tone\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eHelps soften and flatten the look of raised scar tissue\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSupports collagen and elastin production\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eStrengthens the skin's lipid barrier for long-term resilience\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDeeply hydrates to support flexibility and comfort\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDermatologist approved. Clinically proven.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFormulated without unnecessary fillers, harsh actives, or synthetic fragrances.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eIndependently clinically tested and proven to reduce the appearance of scars. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBegin once fully healed from 8–10 weeks post-major surgery, or 2–4 weeks following minor surgery or abrasion. Apply twice daily, massaging gently until absorbed. Is using with Silicone Strips - use the Serum in the evening, Silicone Strips during the day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSuitable for use on most skin types. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Complex Scar Serum, along with the best ways to care for your scar.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":47553441595544,"sku":"PMCSS35","price":138.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-complex-scar-serum-c-section-recovery-healing_1_870900da-e591-4d97-b2be-4f6c912a20e0.png?v=1781497040"},{"product_id":"silicone-scar-strip","title":"NEW Silicone Scar Strip","description":"\u003cp data-end=\"265\" data-start=\"174\"\u003e\u003cstrong\u003eThe #1 clinician-recommended therapy for post-surgical scars. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from 100% medical-grade silicone, this reusable strip forms a breathable, protective layer that works with your skin as it heals. Worn for 12–24 hours a day, it maintains optimal hydration, reduces surface tension, and supports balanced collagen formation — the key conditions for softer, flatter, less visible scarring over time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFlexible, discreet, and comfortable enough to wear under clothing all day. \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eSoftens and flattens raised scar tissue over time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eReduces tension to minimise the risk of scar widening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  Maintains optimal hydration to soften scar texture\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eForms a protective barrier to support optimal healing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe #1 clinician-recommended therapy for post-surgical scars\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e+  Washable and reusable\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1232\" data-start=\"1191\"\u003eFlexible. Waterproof. Reusable. Long wear.\u003c\/p\u003e\n\u003cp data-end=\"1232\" data-start=\"1191\"\u003eSilicone strip size: 20cm x 5cm\u003c\/p\u003e\n\u003cp data-end=\"1232\" data-start=\"1191\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExplore our product FAQs below to learn how and when to use Silicone Strips, along with the best ways to care for your scar.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1337\" data-start=\"1292\"\u003eRecommended for healed scars and sensitive skin.\u003c\/p\u003e\n\u003cp data-end=\"1337\" data-start=\"1292\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1337\" data-start=\"1292\"\u003e \u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":48187149222040,"sku":"PMSSS","price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-silicone-scar-strip-c-section-healing-recovery.png?v=1772661771"},{"product_id":"magnesium-body-rub-mini","title":"Magnesium Body Rub Mini","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. D\u003cspan class=\"S1PPyQ\"\u003eesigned for\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"S1PPyQ\"\u003eself-massage to help alleviate common discomforts such as cramping, carpel tunnel, joint pain and muscle tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMagnesium and SyriCalm™ blend \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases discomfort, aches and pains\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports relief and relaxation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes deep, restful sleep\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and hydrates skin \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle on skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDermatologically tested and approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle 100% natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003eFree from phthalates.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":49188883071128,"sku":"PMMBRS11","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-magnesium-body-rub-sleep-support-relaxation-muscle-relief-11ml.png?v=1780449757"}],"url":"https:\/\/www.puremama.com\/en-row\/collections\/pure-mama-staff.oembed","provider":"PURE MAMA Skincare","version":"1.0","type":"link"}