https://www.puremama.com/en-row/blogs/truths/this-is-a-title-5 2026-08-06T14:52:59+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_4_d4953c72-a87b-4422-8c4e-47a2d01f0f75.png?v=1785984779 Why we don't use Lanolin in our Nipple Butter. https://www.puremama.com/en-row/blogs/truths/our-top-5-ways-to-reduce-your-chance-of-getting-stretch-marks 2025-03-10T16:34:15+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Ohbaby_xmas_post_d58b4ff3-c9ff-46ac-9526-6db2d2aa2be4.png?v=1741577655 The truth about stretch marks. ways to avoid stretch marks https://www.puremama.com/en-row/blogs/truths/lactation-consultant-recommended 2023-06-29T13:24:34+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/3.png?v=1666768575 Recommended by Midwife and Lactation Consultant https://www.puremama.com/en-row/blogs/truths/the-6-things-you-should-look-for-in-a-stretch-mark-cream-or-oil 2022-10-26T20:16:47+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/2.png?v=1666768607 The 6 things you should look for in a stretch mark cream or oil. https://www.puremama.com/en-row/blogs/truths/stretch-mark-before-and-afters 2025-10-16T10:21:34+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-collections-page-featured-image-in-grid_3_7e6c72f4-56a1-4b8e-9956-eafd5aa81e8d.jpg?v=1760563294 Real Results - PURE MAMA Belly & Body Oil Before & Afters https://www.puremama.com/en-row/blogs/truths/midwife-or-obstetrician-whats-the-difference 2025-10-14T16:00:34+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/midwife-or-obstetrician.webp?v=1760410834 Midwife vs Obstetrician. How to choose your pregnancy care https://www.puremama.com/en-row/blogs/truths/5-top-exercise-tips-for-your-3rd-trimester 2025-03-21T22:39:37+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Belly_Oil_Avalon-11.webp?v=1742549977 Top 5 Exercise Tips For Your 3rd Trimester https://www.puremama.com/en-row/blogs/truths/mama-master-series-the-mama-physio 2023-07-03T10:09:09+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/1.jpg?v=1688002025 MAMA Master Series - Introducing The Mama Physio https://www.puremama.com/en-row/blogs/truths/one-day-fertility 2025-03-21T22:57:45+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/4.webp?v=1742551065 MAMA MASTER SERIES - DAY ONE FERTILITY https://www.puremama.com/en-row/blogs/truths/mama-master-series-gina-urlich 2023-08-03T13:14:19+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/2_b2a6936c-dff1-4a4a-a4df-81a4d7c82390.png?v=1690858078 Mama Master Series - Gina Urlich https://www.puremama.com/en-row/blogs/truths/six-reasons-to-enjoy-skin-to-skin 2025-03-21T22:41:40+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/1_e8e7d801-af98-4129-97bb-270362a312a7.webp?v=1742550100 Six reasons to enjoy skin-to-skin https://www.puremama.com/en-row/blogs/truths/the-battle-to-normalise-both-sides-of-pregnancy 2023-10-10T13:44:08+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Pure-Mama_Ruhia_1127.jpg?v=1696889638 The battle to normalise the good and the hard side of pregnancy https://www.puremama.com/en-row/blogs/truths/soothing-the-discomforts-of-pregnancy-with-magnesium-syricalm%E2%84%A2 2024-01-22T19:56:11+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/IG_Master_Template.png?v=1699219193 Why you need Magnesium & Syricalm™ during your pregnancy. https://www.puremama.com/en-row/blogs/truths/braxton-hicks-your-bodys-rehearsal-for-birth 2025-03-21T22:48:26+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/3_2398e5c7-b5ff-4034-be23-c9190a3be4eb.webp?v=1742550506 Braxton Hicks; Your body's rehearsal for birth. https://www.puremama.com/en-row/blogs/truths/staying-hydrated-cool-and-comfortable-during-the-summer-months 2023-11-27T10:11:55+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Mobile_Website_Logos_3600_x_760_px_1.png?v=1701033115 Staying hydrated, cool and comfortable during the Summer months Legoe Heritage https://www.puremama.com/en-row/blogs/truths/navigating-pregnancys-heightened-sense-of-smell-during-christmas 2025-03-21T22:49:53+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/PURE_MAMA_Blog_f242561f-4eef-4357-ad85-6f0310356aa5.webp?v=1742550593 Navigating pregnancy's heightened sense of smell during Christmas https://www.puremama.com/en-row/blogs/truths/understand-excessive-sweating-while-pregnant-or-breastfeeding 2025-03-10T16:31:53+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/NEW_Instagram_Grid_Feed_1fdf11e1-f88c-47f5-9f4e-5beb6c41105f.png?v=1741577513 Surviving the 'summer sweats' while pregnant or breastfeeding https://www.puremama.com/en-row/blogs/truths/sweet-dreams-pregnancy-sleep-hacks-you-need-to-know-about 2025-03-21T22:47:19+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/thesummerly_puremama_077_3a2da68a-0719-49e2-a275-d21f94891338.webp?v=1742550439 Sweet dreams: pregnancy sleep hacks you need to know about https://www.puremama.com/en-row/blogs/truths/10-essential-nursery-hacks-every-mama-needs 2024-04-09T09:30:53+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/green-nursery-design-5.jpg?v=1712111209 10 essential nursery hacks every mama needs https://www.puremama.com/en-row/blogs/truths/the-scope-mama-to-mama 2026-07-07T12:22:02+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_2_5d048736-cab8-4641-8cd8-f36ef01e6436.png?v=1783383722 The scoop, mama to mama https://www.puremama.com/en-row/blogs/truths/the-ultimate-pregnancy-massage-at-hana-spa-in-auckland 2025-10-14T16:12:15+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/1C2A1576-PureMamaMassage_53539c8c-8bbe-478a-9ddf-19d0a4d606aa.webp?v=1760411535 Just what she needs: A Pure Mama pregnancy massage at Hana Spa https://www.puremama.com/en-row/blogs/truths/navigating-the-beautiful-challenging-journey-of-breastfeeding 2025-03-21T22:53:01+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/PURE_MAMA_Nipple_Butter_Breastfeeding.webp?v=1742550781 Navigating the beautiful, challenging journey of breastfeeding. https://www.puremama.com/en-row/blogs/truths/5-tried-and-tested-methods-to-ease-pregnancy-pains 2026-06-08T07:17:26+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/21.png?v=1780859846 7 tried and tested methods to ease pregnancy pains https://www.puremama.com/en-row/blogs/truths/magnesium-the-secret-sauce-to-every-pregnancy 2025-03-21T22:43:37+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/PureMamaSkincareAug2023_34.webp?v=1742550217 Magnesium, the secret sauce to every pregnancy https://www.puremama.com/en-row/blogs/truths/taking-control-of-your-reproductive-health-outcomes 2025-01-20T14:29:59+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/PUREMAMA_1.png?v=1737336599 Taking control of your reproductive health outcomes https://www.puremama.com/en-row/blogs/truths/self-care-guide-for-mama 2025-03-10T16:33:46+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/PURE_MAMA_Self-Care_Guide.png?v=1741577626 Self-care guide for mama https://www.puremama.com/en-row/blogs/truths/simple-steps-for-a-healthier-happier-journey 2025-01-20T14:28:47+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/8_d6dd2082-ce92-4cad-8586-3f7322bb15cf.jpg?v=1737336527 Simple steps for a healthier, happier pregnancy journey https://www.puremama.com/en-row/blogs/truths/hydrated-skin-to-the-very-last-drop 2025-01-17T22:37:02+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Blog_imagery_3_b3ebfaac-24e6-4575-8041-8eee20c8e2f1.jpg?v=1737106622 Hydrated skin to the very last drop https://www.puremama.com/en-row/blogs/truths/top-5-expert-tips-to-get-your-skin-nourished-and-hydrated 2024-11-20T14:37:56+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Blog_imagery_9.jpg?v=1731977646 Top 5 expert tips to get your skin nourished and hydrated https://www.puremama.com/en-row/blogs/truths/self-care-tips-for-the-holiday-season 2025-01-20T14:28:03+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Blog_imagery_3_a5118cf6-b0c8-4859-aff0-2c0b1716f0a5.jpg?v=1737336483 Self-care tips for the holiday season https://www.puremama.com/en-row/blogs/truths/stretch-marks-101-everything-you-need-to-know 2026-06-26T10:48:57+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_1_44b76351-05ca-42ee-9fd4-8b212d395317.png?v=1782427737 Stretch marks 101: Everything you need to know. https://www.puremama.com/en-row/blogs/truths/oil-vs-cream-why-oil-comes-out-on-top 2025-03-13T11:17:40+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-cream-vs-oil.jpg?v=1741817860 Oil vs. Cream: Why oil comes out on top. https://www.puremama.com/en-row/blogs/truths/managing-common-pregnancy-postpartum-skin-issues 2025-03-10T16:27:55+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-pregnancy-postpartum-skin-solutions_272b63e4-5dc7-4706-aec5-0dffa42a7fdc.jpg?v=1741577275 Managing common pregnancy & postpartum skin issues https://www.puremama.com/en-row/blogs/truths/the-invisible-load-of-motherhood 2025-03-20T20:15:20+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-the-invisible-load-of-motherhood_e3017626-8131-45f1-8a48-d096aa5bd4ba.jpg?v=1742454920 The 'invisible load' of motherhood. https://www.puremama.com/en-row/blogs/truths/perineal-massage-techniques-benefits-and-faqs-your-complete-guide-4 2025-08-19T09:12:12+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery-perineal_massage-techniques-benefits-and-FAQs_16ea14a8-ab23-4fde-adb0-ae40d05e53c6.jpg?v=1755551532 Perineal massage techniques, benefits, and FAQs: Your complete guide https://www.puremama.com/en-row/blogs/truths/the-honest-gift-guide-mother-s-day-edition-16 2025-05-05T09:52:28+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-mothers-day-honest-gift-guide_eef91365-c0cb-41c5-a60c-fe2c0c4b99d9.jpg?v=1746395548 The Honest Gift Guide: Mother’s Day Edition https://www.puremama.com/en-row/blogs/truths/the-ai-parenting-revolution-has-arrived 2025-06-11T12:02:34+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery-AI-parenting-revolution-has-arrived.jpg?v=1749600154 The AI parenting revolution has arrived... https://www.puremama.com/en-row/blogs/truths/10-tiny-rituals-to-help-you-reset 2026-05-28T12:14:08+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery-10-tiny-rituals-to-help-you-reset_36bb9ab6-23ed-4288-92bc-06b0d110f494.jpg?v=1779927248 10 tiny rituals to help you reset https://www.puremama.com/en-row/blogs/truths/your-2025-guide-on-parental-support-for-nz-au 2025-07-12T16:45:02+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-pregnancy-postpartum--parental-support-guide-2025_54b1eb30-2cbe-4023-8229-073f82b961e6.jpg?v=1752295502 Your 2025 Guide on Parental Support for NZ & AU https://www.puremama.com/en-row/blogs/truths/your-4th-trimester-guide-what-to-expect-and-how-to-prepare 2025-07-10T12:43:23+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery-preparing-for-the-4th-trimester-2_74d8f852-2bf1-432f-a799-85cde2f2f46a.jpg?v=1752108203 Your 4th trimester guide: What to expect and how to prepare https://www.puremama.com/en-row/blogs/truths/how-rihanna-redefined-pregnancy-style-were-here-for-it 2025-08-07T13:33:52+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Screenshot_2025-08-07_at_1.20.56_PM.png?v=1754530432 How Rihanna redefined pregnancy style over the years. We're here for it. https://www.puremama.com/en-row/blogs/truths/the-postpartum-appointment-you-might-be-missing 2025-09-12T11:55:49+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery-the-postpartum-appointment-you-might-be-missing_470f3494-1133-44bb-8e5a-6f3e4ad3bead.jpg?v=1757634949 The postpartum appointment you might be missing https://www.puremama.com/en-row/blogs/truths/skin-longevity-the-future-of-skincare-for-mothers 2025-10-23T21:45:54+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-bump-love-set-belly-body-oil-body-scrub-stretch-mark-oil_3_dc8de426-2546-40eb-a48e-26bd11ef2238.jpg?v=1761209154 Skin Longevity: The future of skincare for mothers https://www.puremama.com/en-row/blogs/truths/needle-free-ivf-and-the-quiet-revolution-in-fertility-care 2025-12-15T10:36:37+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/Google_Brand_Profile_Images_510f5234-8698-4c40-b41a-454a7b24506c.jpg?v=1765748197 Needle-free IVF and the quiet revolution in fertility care https://www.puremama.com/en-row/blogs/truths/chloe-fisher-on-miscarriage-ivf-surrogacy-and-the-miracle-of-baby-bobbi 2026-02-09T13:26:09+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/chloe-fisher-ttc-journey_ffbfb9f1-2f57-4c0a-aff4-0eead5d49460.png?v=1770596769 Chloe Fisher on Miscarriage, IVF, Surrogacy, and the miracle of baby Bobbi https://www.puremama.com/en-row/blogs/truths/why-we-re-choosing-consistency-over-starting-again 2025-12-23T12:29:23+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-bump-love-set-belly-body-oil-body-scrub-stretch-mark-oil_12_945081f0-7f32-4754-aebf-53265dfa3d00.jpg?v=1766446163 Why we’re choosing consistency over starting again https://www.puremama.com/en-row/blogs/truths/cortisol-the-stress-hormone-that-follows-us-through-pregnancy-postpartum-and-beyond 2026-01-08T13:56:28+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-post-cortisol-in-pregnancy-postpartum-motherhood_1731ad31-ffd5-413f-9f6e-a7c25797f325.jpg?v=1767833788 Cortisol: The stress hormone that follows us through pregnancy, postpartum and beyond https://www.puremama.com/en-row/blogs/truths/rosemary-leaf-extract-and-pregnancy-skincare-why-context-matters 2026-02-09T16:22:02+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery-rosemary-leaf-extract-and-pregnancy-skincare-why-context-matters_c1ab039b-c8ef-421a-a604-b65e9aefa7ed.jpg?v=1770607322 Rosemary Leaf Extract and Pregnancy Skincare: Why context matters https://www.puremama.com/en-row/blogs/truths/pregnancy-skincare-an-ingredients-spotlight 2026-02-16T13:18:38+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-product-imagery-belly-spa-kit-gift-belly-oil-cream-lotion-oil-mask-scrub_1abf160f-6fe3-4124-9fe9-87e501a8722a.jpg?v=1771201118 Pregnancy Skincare: What to avoid, and what is safe. https://www.puremama.com/en-row/blogs/truths/the-ingredient-changing-postpartum-recovery-nz-manuka 2026-02-25T09:42:47+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-NZ-manuka-post-birth-spray-1_5c354bb7-aee2-4a99-891e-dab4f74e5de4.jpg?v=1771965767 The ingredient changing postpartum recovery: NZ Mānuka https://www.puremama.com/en-row/blogs/truths/dry-nipples-in-pregnancy-a-simple-care-guide-for-expectant-mothers 2026-03-05T20:19:13+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/64_1eb1c362-165a-4834-8cef-2c82e6e8fac1.jpg?v=1772695153 Dry nipples in pregnancy: A simple care guide for expectant mothers https://www.puremama.com/en-row/blogs/truths/understanding-the-four-phases-of-c-section-scar-recovery 2026-03-23T15:21:11+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_e774849b-b95e-47e3-896b-99415b0987ac.jpg?v=1774232471 Understanding the four phases of c-section scar recovery https://www.puremama.com/en-row/blogs/truths/the-fourth-trimester-how-nutrition-supports-postpartum-recovery 2026-05-28T09:04:42+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/How_to_Calm_Nighttime_Anxiety_After_Birth_1_56bbaf60-cfdc-4fe1-b69e-ba81b9a04328.jpg?v=1779915882 The Fourth Trimester: How Nutrition Supports Postpartum Recovery https://www.puremama.com/en-row/blogs/truths/baby-brain-what-s-really-happening 2026-04-16T16:23:20+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/1_0c6e3504-e2c6-487a-ba9b-69e539527097.jpg?v=1776313400 Baby Brain: What’s Really Happening? https://www.puremama.com/en-row/blogs/truths/what-makes-a-skincare-brand-worth-trusting 2026-05-31T09:27:38+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_2cc6cba7-2df7-4850-8e44-80aa45b0b6c7.jpg?v=1780176458 What makes a skincare brand worth trusting? https://www.puremama.com/en-row/blogs/truths/what-nobody-tells-you-about-the-first-moments-after-birth 2026-06-14T15:15:24+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_3_d653b1bd-f24d-4944-9f00-7e76f9b2e2e0.webp?v=1781406924 What nobody tells you about the first moments after birth... https://www.puremama.com/en-row/blogs/truths/ahma-co-x-pure-mama-raising-the-standard-of-postpartum-care 2026-06-16T11:16:34+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_d08ea5eb-e83b-47a2-83ce-f9b59987990f.png?v=1781565394 Ahma & Co x PURE MAMA: Raising the Standard of Postpartum Care https://www.puremama.com/en-row/blogs/truths/the-changing-silhouette-of-pregnancy 2026-08-13T13:34:31+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_5.png?v=1786584871 The changing silhouette of pregnancy https://www.puremama.com/en-row/blogs/truths/evidence-led-skincare-for-pregnancy-pure-mama-belly-body-oil 2026-08-20T12:34:40+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_9_adec60f7-2ec2-4b89-af49-6b24d52631d8.png?v=1787186080 Evidence-Led Skincare for Pregnancy: PURE MAMA Belly & Body Oil https://www.puremama.com/en-row/blogs/truths/postpartum-depression-and-anxiety-10-signs-to-look-out-for 2026-09-24T12:35:59+12:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_1_a8b1c3a6-3cab-4db5-a39a-485a7b0d1176.jpg?v=1790210159 Postpartum depression and anxiety: 10 signs to look out for https://www.puremama.com/en-row/blogs/truths/pregnancy-floats-why-theyre-great-during-pregnancy 2026-09-29T16:05:35+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_13.png?v=1790651135 Pregnancy floats: Why they're great during pregnancy https://www.puremama.com/en-row/blogs/truths/the-pregnancy-product-anne-hathaway-labels-a-game-changer 2026-10-07T20:05:50+13:00 weekly https://cdn.shopify.com/s/files/1/0473/3956/9304/articles/pure-mama-blog-imagery_14.png?v=1791334666 The pregnancy product Anne Hathaway labels a “game-changer”