{"title":"Home page","description":"","products":[{"product_id":"belly-body-oil","title":"Belly \u0026 Body Oil","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. \u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003eRecommended 2-3 bottles per pregnancy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":45796949393560,"sku":"PMBO01","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml.png?v=1759912596"},{"product_id":"10ml-belly-oil","title":"Belly \u0026 Body Oil Mini","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. The Belly \u0026amp; Body Oil Mini serves as the perfect introduction to our liquid gold Belly \u0026amp; Body Oil or as a convenient mini-size for a weekend getaway.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, plant-based ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eBoosts skin elasticity and helps to prevent stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFormulated specifically for pregnant woman and suitable for use on all skin types. Safe to use pre and postpartum. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% natural fragrance. Free from Phthalates.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":43028891959448,"sku":"PMBOS10","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml_2.png?v=1759912544"},{"product_id":"belly-hydration-mask","title":"Belly Hydration Mask","description":"\u003cp class=\"MsoNormal\"\u003eA self-care moment to nourish and connect.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis 100% cotton sheet mask is infused with a luxurious, hydrating serum, designed to soothe stretching skin and help reduce the appearance of stretch marks. It delivers deep hydration while calming and soothing the skin.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePacked with skin-loving ingredients like Kakadu Plum (a potent source of Vitamin C to brighten and even skin tone), Ceramide Complex CLR™ (to lock in hydration and support the skin barrier), and Seaweed Extract (to soften and soothe), this belly mask treatment pampers your skin exactly when it needs it most and leaves you with a silky-soft belly. Nourishing Avocado Extract and moisture-retaining Hyaluronic Acid work in harmony to relieve dryness and support skin elasticity as your body grows and changes.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eVisibly improves skin texture, targeting uneven tone\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eHelps reduce the appearance of stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eStrengthens skin barrier and provides long-lasting hydration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and calms tight, itchy, dry skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWINNER - 2025 Best Innovative Product, NZ Society of Cosmetic Chemists\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNo rinsing required, just a beautiful belly ritual to pause and connect.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% natural fragrance. Free from Phthalates.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46426220069016,"sku":"PMBHM50","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-belly-hydration-mask-stretchmarks-50ml.png?v=1759912853"},{"product_id":"perineal-massage-oil","title":"Perineal Massage Oil","description":"\u003cp data-start=\"144\" data-end=\"192\"\u003ePrepare, protect, and empower your body for birth. \u003cstrong\u003ePerineal massage makes all the difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E, this nourishing formula promotes skin elasticity and resilience, helping to prepare delicate skin for birth and reduce the risk of tearing.\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003e\u003cstrong\u003eClinically proven to help reduce tearing and support a faster, smoother recovery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports skin elasticity and resilience\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"159\" data-start=\"114\"\u003eHelps reduce the risk of perineal tearing\u003c\/strong\u003e during birth\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003eLower the likelihood of an episiotomy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003e\u003cstrong data-end=\"370\" data-start=\"346\"\u003eIncreases blood flow\u003c\/strong\u003e, promoting healthier skin and muscle tissue\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eEncourages post-birth recovery \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports wound healing \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eHelps lower the risk of incontinence\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eRefer to our comprehensive \u003ca rel=\"noopener\" href=\"https:\/\/www.puremama.com\/blogs\/truths\/perineal-massage-techniques-benefits-and-faqs-your-complete-guide-4\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePerineal Massage Guide\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e for tips and techniques. \u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eNo rinsing required. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% fragrance-free. Free from Phthalates. Hypoallergenic and Nut Free. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46503888978072,"sku":"PMPMO30","price":38.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-perineal-massage-oil-birth-prep-reduce-tearing-and-episotomy_fd13c28d-6ca9-4ac3-afbd-9fc6a92bc2d1.png?v=1759912392"},{"product_id":"periwash-bottle","title":"Peri Wash Bottle","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSay goodbye to the sting.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cbr\u003eOur Peri Wash Bottle delivers a gentle, targeted stream of water to soothe, cleanse, and support healing in the days (and weeks) after birth. Designed for easy, upside-down use, it’s your go-to for refreshing relief when wiping just isn’t an option.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eThoughtfully \u003c\/span\u003edesigned\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e to calm tender skin, promote hygiene, and bring a moment of comfort when you need it most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eWhy you’ll love it:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eGentle, mess-free cleansing, no wiping required\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSoothes stinging and supports healing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eErgonomic, upside-down design for easy use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eDiscreet, travel-friendly, and reusable\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eBPA-free and recyclable (400ml capacity)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46538097918104,"sku":"PMPWB","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-imagery-peri-wash-bottle_d9a40f76-3ee3-47a9-84c4-1a86108d0338.png?v=1759912478"},{"product_id":"post-birth-relief-spray","title":"Post Birth Relief Spray","description":"\u003cp data-end=\"254\" data-start=\"191\"\u003e\u003cstrong data-end=\"254\" data-start=\"191\"\u003eYou've done the hard part. Now it's time to heal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"256\"\u003eA postpartum essential. Our Post Birth Relief Spray is a gentle, no-touch mist designed to deliver instant relief to tender, swollen or inflammed vaginal are after delivery. Whether you’ve experienced grazing, tearing, stitches, or general discomfort, this powerful yet soothing postnatal spray has your recovery covered.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"863\"\u003eA \u003cstrong data-start=\"492\" data-end=\"541\"\u003enatural and safe alternative to numbing spray\u003c\/strong\u003e, it’s expertly formulated with Witch Hazel, Aloe Vera, Cucumber Extract, and the world’s first use of Native New Zealand Mānuka in a postnatal spray. Our blend hydrates delicate skin, soothes inflammation, and supports the body’s natural healing, without any harsh or synthetic ingredients.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"900\"\u003eA must-have for your hospital bag, bathroom shelf, and every moment of postpartum healing. \u003cmeta charset=\"utf-8\"\u003eBecause recovery deserves the same care as birth.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"900\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1043\" data-start=\"998\"\u003e\u003cstrong\u003eProvides instant cooling relief after birth\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1092\" data-start=\"1046\"\u003e\u003cstrong\u003eHelps reduce swelling and soothe sensitivity\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1141\" data-start=\"1095\"\u003e\u003cstrong\u003eSupports healing of minor tears and stitches\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1215\" data-start=\"1144\"\u003e\u003cstrong\u003eEasy, upside-down spray\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1271\" data-start=\"1218\"\u003e\u003cstrong\u003eMidwife \u0026amp; obstetrician approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1271\" data-start=\"1218\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eTrusted and used in hospitals\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1529\"\u003eHypoallergenic. Free from phthalates, and synthetic fragrances.\u003c\/p\u003e","brand":"Pure Mama NZ","offers":[{"title":"Default Title","offer_id":46727356579992,"sku":"PMPBS100","price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/3956\/9304\/files\/pure-mama-product-image-post-birth-spray-witch-hazel-aloe-labour-vulva-spray_f05a8bb1-d829-4491-97bf-720e732f1bd6.png?v=1779057482"}],"url":"https:\/\/www.puremama.com\/en-uae\/collections\/frontpage.oembed","provider":"PURE MAMA Skincare","version":"1.0","type":"link"}