For pregnancy, postpartum and beyond. Nourishing skincare loved and trusted by over 20,000 women.

New Zealand's leading pregnancy skincare range supporting women from trimester 1-4. Midwife tested, approved and recommended.

ALL-IN-ONE

Taking care of bump + body + boobs. Combining our three best sellers for Mama to be.

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REAL WOMEN. REAL RESULTS.

See the pure mama difference

OUR PROMISE

NOURISHING, PURPOSEFUL, PURE.

We uphold ourselves to provide the absolute best for Mamas and their skin. Our distinctive, naturally powerful blends support woman throughout their pregnancy journey and into the early stages of motherhood.

MIDWIFE & LACTATION EXPERT RECOMMENDED

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Customer Love

CLAUDIA HARRIS

I was using two super expensive Clarins body products for my first pregnancy to minimise stretch marks however I was absolutely covered in them, plus my skin was super itchy, even thought I was using them morning and night. I have now been using the Pure Mama Belly Oil since 16 weeks (second pregnancy) and have minimal stretch marks. This week (38) I have gotten a few small tiny ones where my body is stretched to the max but I am beyond blown away at how amazing this oil is. I am bigger in weight and yet barely any stretch marks. I cannot recommend this highly enough! Thank you Pure Mama x

Customer Love

CRAIG

I bought this for my wife who is pregnant with our first child. She'd suffered from sore breasts and nipples before she got pregnant and it had never occurred to her to try something like this. The pain was only exacerbated by her boobs growing, and her nipples became cracked and the pain worsened. This has 100% percent helped with that. Her boobs still get sore from the growing but she is no longer having tender, sore, cracked nipples.

Customer Love

LAURA S.

This oil is incredible. I used during pregnancy which made a huge difference to my skin, including stopping my extreme itchiness. The smell is divine, and it doesn't leave skin feeling too oily (no transfer to clothes). I have continued to use post having my baby as I love it so much and think it is helping my belly skin recover. I am a massive fan, thank you Lara for creating this beautiful oil!