PURE MAMA FOUNDER AND MAMA OF TWO - Lara Henderson
When Lara was pregnant with her first child in 2018, she was both surprised and frustrated by the lack of natural, high-quality pregnancy-specific body products available, especially considering that the skin undergoes significant changes during this time and requires extra support.
"After tirelessly searching for the right products, I was not only overwhelmed with conflicting information on the safety of ingredients, but was shocked by the amount of synthetic ingredients and fragrances that were been used. This coupled with an outdated market landscape that failed to acknowledge the complexity of motherhood, especially around the physical, psychological and emotional changes women go through, led me to start change in the pregnancy skincare industry. "
It was clear that design led, effective products targeting modern mothers did not exist and it was my calling to do something about it.