Our Story

PURE MAMA FOUNDER AND MAMA OF ONE - Lara Christie

"When I fell pregnant I was really surprised by the lack of pregnancy-specific body products available, especially as our skin changes so much during this time and needs extra support.

I wanted to create a product range that harnessed the powerful, natural ingredients often used in facial skincare, such as Pomegranate and Raspberry Seed Oil, and concentrated levels of Vitamin E, which are miracle workers for skin hydration, elasticity and repairing damage. We then married these with tried and trusted base blends of Coconut and Almond oils to create a new, more nourishing range of skincare for pregnant woman and nursing mothers."

"My intention when creating a skincare range has and always will be to help Mamas through their pregnancy journey and into motherhood with trusted, safe and gentle products."

"My intention when creating a skincare range has and always will be to help Mamas through their pregnancy journey and into motherhood with trusted, safe and gentle products."

OUR RESEARCH

PROVEN, NATURAL, PURPOSEFUL

Finding our unique and powerful blends didn’t happen overnight. We reviewed almost every similar product and brought on board a leading NZ Biotechnologist and a Senior Cosmetic Chemist to help develop specific and unique formulas for pregnant women.

We assessed everything from ingredient properties, benefits, skin compatibility, texture, absorption, shelf life and fragrance. It took close to two years to develop our unique blends and we pride ourselves on knowing that our products provide deep nourishment for Mamas.

We also talked to Mamas, a lot of Mamas. Over 2000 in fact. We asked what worked, what didn’t, what they would like, and more. This was pivotal in the development of our range and we thank every wonderful woman who contributed to this research.

“Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to find out what was best for pregnant women and new mothers.”

DR. JENNY AITKEN, leading NZ biotechnologist

OUR EXPERTS

Dr. Jenny Aitken
"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”
~ Leading NZ Biotechnologist

Libby Cain
"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey. It is not only luxurious and 100% natural, but it really works."
~ Leading NZ Midwife and Lactation Consultant

Renee Evans
"I have a belief that beauty starts from the inside and with the help of wonderful products, I guide woman towards glowing, radiant skin"
~ Advanced Skin Esthetician

Archana Kumari
With a knack for creativity and a sound understanding of chemistry. Archana is dedicated to sourcing innovative ingredients to finding the right balance of texture, efficacy and stability--- three most important elements of a good product.
~ Senior Formulation Cosmetic Chemist