Our Story

PURE MAMA FOUNDER AND MAMA OF TWO - Lara Henderson

When Lara was pregnant with her first child in 2018, she was both surprised and frustrated by the lack of natural, high-quality pregnancy-specific body products available, especially considering that the skin undergoes significant changes during this time and requires extra support.

"After tirelessly searching for the right products, I was not only overwhelmed with conflicting information on the safety of ingredients, but was shocked by the amount of synthetic ingredients and fragrances that were been used. This coupled with an outdated market landscape that failed to acknowledge the complexity of motherhood, especially around the physical, psychological and emotional changes women go through, led me to start change in the pregnancy skincare industry. "

It was clear that design led, effective products targeting modern mothers did not exist and it was my calling to do something about it.

"My intention is not only to support women on their journey with high-quality skincare they can trust, but to encourage women to take a moment to connect with their bodies throughout pregnancy."

"Our team is leading a mission to provide the absolute highest calibre of naturally derived skincare matched with the needs of pregnant woman and new mothers. Ultimately delivering targeted, deeply nourishing and high-quality products to support women on their pregnancy journey." - Lara

Our Research

Proven, Natural, Purposeful

Finding our unique and powerful blends didn’t happen overnight. We reviewed almost every similar product and brought on board a leading NZ Biotechnologist and a Senior Cosmetic Chemist to help develop specific and unique formulas for pregnant women.

We assessed everything from ingredient properties, benefits, skin compatibility, texture, absorption, shelf life and fragrance. It took close to two years to develop our unique blends and we pride ourselves on knowing that our products provide deep nourishment for Mamas.

We also talked to Mamas, a lot of Mamas. Over 2000 in fact. We asked what worked, what didn’t, what they would like, and more. This was pivotal in the development of our range and we thank every wonderful woman who contributed to this research.

"The dedicated team of advanced biochemists at PURE MAMA harness the power of nature through world-class innovation and technology. With a commitment to integrity and a scientific approach, PURE MAMA delivers an exceptional range of skincare products."

DR OLIVER HOFFMAN, MSC CHEMISTRY, PHD BIOCHEMISTY

Our Experts

Dr Oliver Hoffman, MSc Chemistry, PhD BioChemisty

"The PURE MAMA skincare range has been thoughtfully developed to the highest standards of quality and care. The dedicated team of advanced biochemists at PURE MAMA harness the power of nature through world-class innovation and technology. With a commitment to integrity and a scientific approach, PURE MAMA delivers an exceptional range of skincare products."

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Libby Cain - Leading NZ Midwife and Lactation Consultant

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey. It is not only luxurious and 100% natural, but it really helps women."

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Dr. Jenny Aitken - leading Biotechnologist

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”