YOUR FREE GIFT. Receive our Limited Edition Luxe Tote Bag, worth $55 when you spend $100+
Privacy Policy
Last updated: August, 2026
Pure Mama Limited (“we”, “us” or “our”) takes our privacy obligations seriously. In this Privacy Policy, “you” and “your” refers to the individual providing Personal Information to us. Personal Information is information relating to an individual that can be used to identify that individual, or which is linked to an identified individual.
This Privacy Policy explains how we collect, hold, use and disclose your Personal Information. By using our website www.puremama.com (“this website”) you agree to the terms of this Privacy Policy.
Pure Mama Limited is based in New Zealand and serves customers in New Zealand and other international markets. We are committed to complying with the New Zealand Privacy Act 2020. Customers in Australia and the United States are served by dedicated Pure Mama websites and privacy policies. This website serves customers in New Zealand and all other international markets, including the United Kingdom and the European Union.
SECTION 1 - WHAT INFORMATION DO WE COLLECTION FROM YOU?
When you purchase something from our store, as part of the buying and selling process, we collect the following Personal Information from you:
+ Your name, date of birth, email address, delivery address, and phone number.
+ Billing information, credit card number and whether you are a participant in our Rewards Programme.
+ Products purchased.
When you create an account we collect your name, email address, delivery address and phone number. If you sign up to our Rewards Programme we collect your name, email address, phone number, and date of birth. In each case you must also set a password.
There may also be other voluntary information that we ask for when completing forms to create an account, place an order, sign up to be a product tester, or sign up to receive marketing materials.
This information is used for communicating with you and responding to your requests, to enable us to provide our products to you, and to arrange for delivery. If the Personal Information we request is not provided, we may not be able to supply the products ordered or create an account for you.
When you browse our store, we also automatically receive certain information including cookies and your computer’s internet protocol (IP) address, to help us learn about your browser and operating system.
SECTION 2 - HOW DO WE COLLECT YOUR PERSONAL INFORMATION?
We collect your Personal Information when you provide it to us, such as when you sign up for an account, the Rewards Programme or to receive marketing communications, when you make an enquiry, when you add items to your online cart, and when you confirm a product order. We also collect your Personal Information through your use of our website, and as otherwise permitted by the New Zealand Privacy Act 2020.
If you access this website outside of New Zealand, you agree that any Personal Information you provide is subject to this Privacy Policy and the New Zealand Privacy Act 2020.
We also use social media services such as Facebook, Instagram, Pinterest, TikTok, YouTube, and X (formerly Twitter). Your use of these third-party services is entirely optional. We may collect and use any information that you make public when using such services for the purposes of our business. All such third-party services are governed by the privacy policies of those service providers, for which we are not responsible.
Please do not provide us with Personal Information about other individuals unless you have obtained their consent. By providing Personal Information relating to a third party, you warrant that you are authorised to do so and that the individual is aware of this Privacy Policy.
SECTION 3 - HOW DO WE OBTAIN YOUR CONSENT?
When you provide us with Personal Information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you are consenting to our collecting and using it for that reason.
If we ask for your Personal Information for a secondary reason, such as to send you marketing communications, we will either ask you directly for your express consent, or, if not required by law, provide you with an opportunity to opt out.
You may opt out of marketing emails by using the unsubscribe functionality within those emails.
SECTION 4 - HOW DO WE USE YOUR PERSONAL INFORMATION?
We collect, use and disclose your Personal Information only where we have a legal basis to do so. We will collect, use and disclose your Personal Information where it is necessary to fulfil your order, including confirming your order, delivering products, and responding to returns or queries.
This includes:
+ Fulfilling your order, confirming your order, delivering products, and responding to returns or queries.
+ Sending you marketing material such as newsletters and promotions, or advertising our products to you on third-party platforms such as Instagram or Google, where you have consented or where permitted by law.
+ Administering your account and any participation in our Rewards Programme.
+ Communicating with you if you sign up to be a product tester.
+ Conducting our business, including managing and analysing customer data and improving your experience on our website.
+ Undertaking customer surveys.
We will also use and disclose your Personal Information where required to comply with our legal obligations or where you have violated our Terms of Service.
SECTION 5 - REWARDS PROGRAMME AND PROMOTIONAL INCENTIVES.
From time to time we offer incentives, such as a free gift, in exchange for you signing up to our marketing communications or Rewards Programme. Participation is entirely voluntary. If you sign up, we collect and use the Personal Information described above to administer the programme and send you communications. You may withdraw at any time by unsubscribing from our marketing emails or contacting us at hello@puremama.com.
SECTION 6 - SHOPIFY
Our store is hosted on Shopify, provided by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your Personal Information collected through this website is disclosed to Shopify and stored in Shopify’s data storage and databases in compliance with industry standards. You can review Shopify’s Privacy Statement at https://www.shopify.com/legal/privacy.
Shopify may share your Personal Information with third parties where necessary to prevent illegal activity, where you have violated Shopify’s Terms of Service, to comply with legal obligations, or where we have authorised the transfer.
SECTION 7 - OTHER THIRD-PARTY SERVICES AND OVERSEAS DISCLOSURE.
We use other third-party service providers to facilitate payment for orders, deliver products, and send marketing communications. These providers will only collect, use and disclose your information to the extent necessary to perform their services.
These third parties may be based outside of New Zealand, including in countries that may not have privacy laws as comprehensive as those in New Zealand. Where we transfer your Personal Information overseas, we take reasonable steps to ensure it continues to be protected consistent with this Privacy Policy and the New Zealand Privacy Act 2020.
We will not authorise any third parties to use your Personal Information for their own purposes, except where necessary to enforce their legal rights or comply with their legal obligations. If you choose a direct payment gateway to complete your purchase, your credit card data is stored only with that third-party payment gateway, encrypted in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).
SECTION 8 - AUTOMATED CHAT ASSISTANT
We offer an automated chat assistant on our website to help answer your questions and provide customer support. When you interact with the chat assistant, you are communicating with an automated service rather than a human, although you may request to be connected with a member of our team. The chat assistant is provided by our customer-service platform, Gorgias, which processes the content of your chat messages and related information (such as your name and email address) as a service provider on our behalf, in order to operate the chat service and respond to your enquiry. We do not use the content of your chat messages to train third-party artificial intelligence models. Any Personal Information you provide through the chat assistant is handled in accordance with this Privacy Policy.
SECTION 9 - DISCLOSURE TO THIRD PARTIES.
In addition to disclosures made to third-party service providers in the course of our business, we may also disclose your Personal Information in the following circumstances:
+ To enforce our Terms of Service.
+ Where required or authorised by law, such as to comply with a subpoena or similar legal process.
+ Where we reasonably believe disclosure is necessary to protect our property, legal rights, your safety or the safety of others.
+ To detect, investigate, prevent or address fraud, security or technical issues.
+ To respond to a government request we are legally obliged to respond to, or where permitted by the New Zealand Privacy Act 2020.
+ To any third party with your prior consent.
SECTION 10 - HOW DO WE MANAGE AND SECURE YOUR PERSONAL INFORMATION?
Personal Information collected by us is held via Shopify, whose address is 150 Elgin St., 8th Floor, Ottawa, ON K2P 1L4, Canada. Shopify processes and stores data on servers that may be located in Canada, the United States, and other jurisdictions.
We will retain your Personal Information for the duration of your relationship with us, as needed to provide our products and services, or to meet any legal obligations. We will not hold your Personal Information for longer than is reasonably required for the lawful purpose for which it was collected.
If you wish to cancel your account, request deletion of your Personal Information, withdraw your consent to marketing, or have any other privacy-related requests, please contact us at hello@puremama.com. We will only retain Personal Information as necessary to comply with legal obligations, resolve disputes, or enforce our Terms of Service.
SECTION 11 - SECURITY AND COOKIES.
To protect your Personal Information, we take reasonable precautions and follow industry best practices to ensure it is not lost, misused, accessed, disclosed, altered or destroyed.
A cookie is a small data file stored on a device’s web browser containing information about your device, IP address, session, and online activity. Strictly necessary cookies, which are required for the website and checkout to function, are always active. For all other cookies, including analytics and advertising cookies, we rely on your consent. Where you are located in a region that requires prior consent, such as the United Kingdom or the European Union, non-essential cookies are not placed on your device until you accept them through our cookie consent banner. You can accept or reject non-essential cookies, and change or withdraw your preferences at any time, using that banner or your browser settings. Most browsers also allow you to disable or reject cookies, though doing so may limit certain website functionality.
We use the following cookies and tracking tools:
+ Google Analytics – to help us analyse website usage.
+ Facebook/Meta – for advertising and analytics.
+ Shopify Cookies – to enable store functionality.
You can opt out of targeted advertising by visiting:
+ Facebook/Meta: https://www.facebook.com/settings/?tab=ads
+ Google: https://www.google.com/settings/ads/anonymous
+ You can also opt out of some services via the Digital Advertising Alliance of Australia at https://www.youronlinechoices.com.au/
SECTION 12 - AGE OF CONSENT.
By using this website, you represent that you are at least the age of majority in your country, state or province of residence, or that you have given us your consent to allow any of your minor dependents to use this website.
SECTION 13 - CHANGES TO PRIVACY POLICY.
We reserve the right to modify this Privacy Policy at any time. Changes will take effect immediately upon posting to the website. If we make material changes, we will notify you on the website so that you are aware of what information we collect, how we use it, and under what circumstances it may be disclosed.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
SECTION 14 - ACCESS, CORRECTION AND COMPLAINTS.
You have the right to seek access to your Personal Information and to request that it be corrected if it is inaccurate. If you would like to access, correct, amend or delete any Personal Information we hold about you, register a complaint, or request more information, please contact us at hello@puremama.com.
If you contact us to access or change your Personal Information, we may ask you to verify your identity and specify what information you require.
If a dispute arises between you and us regarding our handling of your Personal Information, you may contact the New Zealand Office of the Privacy Commissioner at https://www.privacy.org.nz/your-rights/making-a-complaint/.
This website serves customers in New Zealand and all international markets other than Australia and the United States, which have their own dedicated Pure Mama websites. If you are located in the United Kingdom or the European Union, the UK General Data Protection Regulation or the EU General Data Protection Regulation (GDPR) may apply to our handling of your Personal Information. Where the GDPR or UK GDPR applies, you have the right to access, rectify, erase, restrict, and port your Personal Information, and to object to its processing. You may exercise these rights, or make a complaint, by contacting us at hello@puremama.com, and you may also lodge a complaint with your local data protection supervisory authority.
