Pregnancy Care Set
Pregnancy Care Set
A pregnant person reclines on their side, draped in a white towel. In the foreground are three skincare products—a jar, a serum bottle with a dropper, and a tube—all part of Pure Mama NZs Pregnancy Care Set. The ambiance is serene with a gentle, neutral background.
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
A person in white underwear sits on the floor, holding a jar of Pure Mama NZ Magnesium Body Rub from the Pregnancy Care Set, with their other hand on their thigh and their pregnant belly visible. The softly blurred background adds focus to the scene.
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
Pregnancy Care Set
A person in a striped shirt holds Pure Mama NZs Pregnancy Care Set, which includes Magnesium Body Rub, Belly Oil dropper, and Pure Mama Scrub tube. They sit relaxed, embodying tranquility.
Pregnancy Care Set
The Pure Mama NZ Pregnancy Care Set, featuring Bump Scrub, Belly Oil, and Magnesium Body Rub, is displayed on a bathroom countertop beside a soap bar in a small bowl, with off-white tiled walls in the background.
  • BEST SELLING SET
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Pregnancy Care Set

$179.00 NZD

More than just skincare, the Pregnancy Care Set is a luxurious ritual of nourishment and connection. Designed to support you through pregnancy and beyond, this expertly formulated trio combines nutrient-rich, high-performance natural ingredients to hydrate, nourish, and support your skin every step of the way. 

RECEIVE A FREE EXFOLIATING MITT.

*All full size products*

Belly & Body Oil: A nourishing blend of antioxidant-rich Rosehip, Vitamin E, Almond, Avocado & Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester. 

Body Scrub: A creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Recommended to use before applying the Pure Mama Belly Oil. 

Magnesium Body Rub: A targeted, magnesium-infused massage cream designed to relieve muscle tension, restless legs, cramping, support deep sleep, and promote relaxation. Expertly formulated with Magnesium and SyriCalm™—a natural skin anti-inflammatory.  

Directions for use

Please refer to individual product, directions for use. To be used throughout pregnancy, postpartum and beyond. Suitable for use on all skin types.
Ingredients

BELLY & BODY OIL: Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry) Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract; Vanillin. *Certified Organic. No parabens, sulphates or synthetic fragrances. 

BODY SCRUB: Purified Water; Prunus Amygdalus Dulcis (Sweet Almond) Oil; Glycerin; Pumice; Glyceryl Stearate SE; Bambusa Arundinacea Stem (Bamboo) Extract; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Wheat Straw Glycosides; Punica Granatum (Pomegranate) Seed Oil; Sodium Stearoyl Glutamate; Dehydroacetic Acid; Fragrance (Natural); Benzyl Alcohol; Citric Acid; Vanillin. *Certified Organic. No plastics, parabens, sulphates or synthetic fragrances.

MAGNESIUM BODY RUB: Purified Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Olivate; Sorbitan Olivate; Magnesium Chloride; Phragmites Karka Extract^; Poria Cocos Extract^; Helianthus Annuus (Sunflower) Seed Oil; Rosmarinus Officinalis (Rosemary) Leaf Extract; Sodium Stearoyl Glutamate; Fragrance (Natural); Benzyl Alcohol; Tocopheryl Acetate; Dehydroacetic Acid; Sodium Citrate; Citric Acid; Sodium Benzonate; Limonene; Linalool; Citral; Geraniol. ^SyriCalm™ *Certified organic. No parabens, sulphates or synthetic fragrances.
FAQs

BELLY & BODY OIL

Can I use all over my body? Yes absolutely. During pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

When should I start using the Belly & Body Oil? We
recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using twice per day, morning and night. Based on this a bottle will last approx. 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly & Body Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results.

BODY SCRUB

Do I use this in the shower? Yes, use in the shower or bath on wet skin. Gently apply the scrub and allow it to sit on the skin for around 2-3 minutes and then gentle wash off. You can also use it as a dry scrub but need to use a damp cloth a couple of times to wash it off as the exfoliant particles are harder to get off.

What is the product for? It is a gentle exfoliant to be used on target stretch areas to help the skin refresh and replenish. It will help to remove old skin cells and to deeply intensely hydrate the skin.

Can I use all over my body? Yes absolutely. During
pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

What is the fragrance? It is a 100% natural, low allergen fragrance made in France by a world-class perfumery. It has subtle caramel fragrance. It is free from any Phthalates and Endocrine disruptors.

How long will 1 tube last? Approx. 2-3 months
depending on frequency of use.

MAGNESIUM BODY RUB

When should I use this? You can use our Magnesium
Body Rub at any time when feeling discomfort i.e. sore neck or hips, leg cramps, swollen ankles, or if you are having trouble sleeping. It has been designed for self-massage to help relieve muscle tension and improve blood flow circulation.

Can I use this on my pregnant belly? The Magnesium
Body Rub has been expertly designed to use on common discomfort areas like your neck, hips, calves, ankles or wrists. Whilst you absolutely can put it on your belly, this would be for soft gentle movements only.

Will this help my sleep? Many women have experience an improvement in sleep after using this product. Not only does massage support relaxation but Magnesium is widely known for supporting a more restful nights sleep and has been clinically proven to be absorbed topically. If women are
experiencing leg/calf cramps at night, we strong recommending massaging those areas before sleep to improve blood flow.

Am I safe to do massage myself? Yes, absolutely. You can use this creamy blend to massage at home by yourself or with your partner. If you are pregnant and seeking deep tissue massage we do recommend seeing a professional trained in pregnancy.

Pregnancy Care Set

  • 100% Natural Fragrance
  • MADE IN NEW ZEALAND
  • CRUELTY FREE
  • Paraben free
  • DERMATOLOGIST APPROVED
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural Fragrance
  • MADE IN NEW ZEALAND
  • CRUELTY FREE
  • Paraben free
  • DERMATOLOGIST APPROVED
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
A pregnant person reclines on their side, draped in a white towel. In the foreground are three skincare products—a jar, a serum bottle with a dropper, and a tube—all part of Pure Mama NZs Pregnancy Care Set. The ambiance is serene with a gentle, neutral background.

Taking care of mama when she needs it most.

Real women, real results

See the PURE MAMA difference

“This oil has stopped my stretch marks from growing and has reduced the appearance after just one week! With a bit of fake tan I can hardly see them anymore! I really wish I got this oil sooner as I truly believe it could have prevented them all together! Although i was using oils and moisturiser the ingredients truly matter! You truly get what you pay for! Don't hesitate like I did! Grab yourself some puremama! The big bottle has lasted me around 5-6 weeks! My photos below are after one week of using puremama on my 27 week belly!”

Bree PC, San Francisco

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly & Body Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly & Body Oil and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney
First pregnancy, 26 weeks

Using a mix of moisturiser & oils inconsistently

First pregnancy, 27 weeks

1 week later, using PURE MAMA Belly & Body Oil twice daily.

35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama Belly & Body Oil twice daily

31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly & Body Oil twice daily and Body Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA Belly & Body Oil at least once per day.

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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