Birth

A beige bottle of Pure Mama NZ Perineal Massage Oil stands upright on a plain light background, emphasizing its natural oil blend for birth preparation and skin elasticity.
A person applies Pure Mama NZ Perineal Massage Oil to the back of their hand, wearing a gold twisted bracelet—an essential step for birth recovery and reducing perineal tearing.
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
NEW Perineal Massage Oil
$32.00 USD

PREPARE YOUR PERINEUM FOR BIRTH

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A white, portable Pure Mama NZ Peri Wash Bottle with a curved nozzle, embossed branding, and plain light background—designed for gentle, postpartum cleansing.
Peri Wash Bottle
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
Peri Wash Bottle
$19.00 USD

GENTLE SUPPORT FOR BIRTH RECOVERY

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A beige bottle labeled Pure Mama NZ Post Birth Relief Spray stands upright on a light background. This 100ml (3.38 fl oz) postnatal spray with witch hazel is designed for gentle postpartum recovery and care.
NEW Post Birth Relief Spray
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
  • HEAL, COOL, CALM
NEW Post Birth Relief Spray
$42.00 USD

RELIEVE POST BIRTH DISCOMFORT

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Your at-home spa experience

Belly Spa Kit

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Nipple Butter
Nipple Butter
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
Nipple Butter
$36.00 USD

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

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The Pure Mama NZ Birth & Postpartum Recovery Kit—with perineal massage oil, post birth relief spray, peri bottle, nipple butter, box, and two reusable nursing pads—is displayed side by side on a light background.
Flat lay of the Pure Mama NZ Birth & Postpartum Recovery Kit, featuring a peri wash bottle, perineal massage oil, tubes, a small bottle, product box, and reusable cotton pads on a white marble surface.
  • NEW RELEASE
  • NEW RELEASE
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NEW Birth & Postpartum Recovery Kit
$118.00 USD

BIRTH & POSTPARTUM ESSENTIALS

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A soft pink flower, a rolled Cotton Muslin Set by Pure Mama NZ, and a white textured blanket sit on a beige plaid quilt in a gently lit, neutral space.

Your FREE $40 gift

Receive a FREE Organic Muslin Set & Birthing Bag Checklist with every purchase over $100. Excludes Babyshow Bundles

From the people
Flat lay of the Pure Mama NZ Birth & Postpartum Recovery Kit, featuring a peri wash bottle, perineal massage oil, tubes, a small bottle, product box, and reusable cotton pads on a white marble surface.
From the people

“I cannot recommend this kit enough! I honestly don’t know how I would’ve coped without it. The perineal oil, was incredible and saved me from any birth injuries. The peri wash bottle was a lifesaver in those first few days, the cooling spray brought instant relief, and the nipple butter was so soothing (and worked fast!). If you’re pregnant, do yourself a favour and order this now. It made such a difference to my recovery.”

Lola J. Melbourne
Shop Birth & Postpartum Recovery Kit
From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland
Shop Pregnancy Care Set

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."