The Essentials Set
The Essentials Set by Pure Mama NZ features skincare must-haves including magnesium body rub, nipple butter, belly oil, and reusable pads in neutral-toned packaging. These products are elegantly displayed with complementary boxes in the background.
Pure Mama NZs The Essentials Set, featuring belly oil, magnesium body rub, and nipple butter in minimalist white packaging, is displayed on a table with a blurred plant backdrop enhancing its serene vibe.
A person holds a bottle of Pure Mama NZ Stretch Mark Belly Oil beside a pregnant belly. Text displays clinical results: improved skin hydration (93.4%), appearance (90%), texture (100%), and reduced scarring (88%) in four weeks, highlighting its role in preventing stretch marks.
The Essentials Set
A glass dropper releases golden oil onto a beige surface. Text highlights The Essentials Set by Pure Mama NZ—rich in Avocado Oil, Rosehip, and Pomegranate Seed Oil—perfect for pregnancy or postpartum skin nourishment.
A bottle of Pure Mama NZ Stretch Mark Belly Oil with a dropper rests beside its box on a wooden surface. The label features a blend of avocado and coconut oils, known for enhancing skin elasticity, as sunlight softly illuminates the scene.
A jar from The Essentials Set by Pure Mama NZ with a beige lid sits on a wooden surface, next to a large tan vase with greenery and a white pillow, creating a serene postpartum self-care ambiance.
A woman with closed eyes relaxes on a pillow, holding a jar from The Essentials Set by Pure Mama NZ close to her face, highlighting relaxation and skincare as key elements of her self-care routine.
The Essentials Set
The Essentials Set
A pregnant woman sits on a chair in a striped robe and white bra, gently holding her stomach. She focuses on stretch mark prevention with Pure Mama NZs The Essentials Set, holding the jar of cream. The rooms muted tones and artwork create an atmosphere of calm and pregnancy support.
A baby is breastfeeding on a soft blanket while the mother supports with one hand, embracing her postpartum care. Nearby, a tube labeled The Essentials Set from Pure Mama NZ can be seen. Both wear soft, neutral-colored clothing.
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE

The Essentials Set

$175.00

Three best-selling essentials, thoughtfully curated to support you from pregnancy to postpartum. Elevate your self-care routine with this must-have trio designed to nourish, protect, and support you every step of the way.

RECEIVE A FREE SET OF BREAST PADS

*All full size products*

Belly Oil: A nourishing blend of antioxidant-rich Rosehip, Vitamin E, Almond, Avocado & Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must.

Magnesium Body Rub: Expertly formulated with Magnesium & Syricalm™ to rapidly absorb through the skin to help ease discomfort and encourage skin suppleness. Specifically designed for self-massage to promote relaxation, provide muscle relief through massage, and alleviate common discomforts.

Nipple Butter: An all-natural and organic buttery balm to soothe, nourish & restore nipples using a unique blend of Kawakawa, Coconut Oil, Marshmallow Root, Calendula Flower and Shea Butter.  Instantly soothes and helps repair raw, cracked nipples.

The perfect gift for Mama. 

Directions for use

Please refer to individual product, directions for use. To be used throughout pregnancy, postpartum and beyond. Suitable for use on all skin types.
Ingredients

BELLY OIL: Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry)Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract. *Certified Organic. No parabens, sulphates or synthetic fragrances.

MAGNESIUM BODY RUB: Purified Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Olivate; Sorbitan Olivate; Magnesium Chloride; Phragmites Karka Extract^; Poria Cocos Extract^; Helianthus Annuus (Sunflower) Seed Oil; Rosmarinus Officinalis (Rosemary) Leaf Extract; Sodium Stearoyl Glutamate; Fragrance (Natural); Benzyl Alcohol; Tocopheryl Acetate; Dehydroacetic Acid; Sodium Citrate; Citric Acid; Sodium Benzonate; Limonene; Linalool; Citral; Geraniol. ^SyriCalm™ *Certified organic. No parabens, sulphates or synthetic fragrances.

NIPPLE BUTTER: Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cera Alba (Beeswax); Butyrospermum Parkii (Shea) Butter*; Cocos Nucifera (Coconut) Oil*; Macropiper Excelsium (Kawakawa) Leaf Extract; Tocopherol (Vitamin E); Glycine Soja (Soybean) Oil; Rubus Ideaus (Raspberry) Seed Oil; Calendula Officinallis (Calendula) Flower Extract; Althaea Officinallis (Marshmallow) Root Extract. *Certified Organic. No parabens or sulphates. Lanolin and fragrance free.
FAQs

BELLY OIL

Can I use all over my body? Yes absolutely.
During pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

When should I start using the Belly Oil? We
recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low
allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using
twice per day, morning and night. Based on this a bottle will last approx. 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly
Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results. See more details below on how each ingredient works.

MAGNESIUM BODY RUB

When should I use this? You can use our Magnesium
Body Rub at any time when feeling discomfort i.e. sore neck or hips, leg cramps, swollen ankles, or if you are having trouble sleeping. It has been designed for self-massage to help relieve muscle tension and improve blood flow circulation.

Can I use this on my pregnant belly? The Magnesium
Body Rub has been expertly designed to use on common discomfort areas like your neck, hips, calves, ankles or wrists. Whilst you absolutely can put it on your belly, this would be for soft gentle movements only.

Will this help my sleep? Many women have experienced an improvement in sleep after using this product. Not only does massage support relaxation but Magnesium is widely known for supporting a more restful nights sleep and has been clinically proven to be absorbed topically. If women are
experiencing leg/calf cramps at night, we strong recommending massaging those areas before sleep to improve blood flow.

Am I safe to do massage myself? Yes, absolutely. You can use this creamy blend to massage at home by yourself or with your partner. If you are pregnant and seeking deep tissue massage we do recommend seeing a professional trained in pregnancy.

NIPPLE BUTTER

Is this safe to use while breastfeeding? Yes, this
product was specifically designed to be used for breastfeeding mothers. This product has been dermatologically tested and is hypoallergenic.

Do I need to wash off before feeding? No you don’t.
We would recommend using the butter after you have finished feeding and allowing it time to fully absorb in to the skin.

Can I use this during pregnancy? My nips are super
dry and itchy. Yes totally. It works to help build you your sin barrier so we even recommend starting to use a couple of weeks before your due date.

Can I use this for anything else? It is the best everyday lip butter as well. It is also great for use on nappy rash and eczema. 

Does it have any fragrance? No, this product is 100%
fragrance free. It is important when breastfeeding for the mother’s natural odour to be dominant for the baby.

The Essentials Set

  • 100% Natural Fragrance
  • MADE IN NEW ZEALAND
  • CRUELTY FREE
  • Paraben free
  • DERMATOLOGIST APPROVED
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural Fragrance
  • MADE IN NEW ZEALAND
  • CRUELTY FREE
  • Paraben free
  • DERMATOLOGIST APPROVED
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural Fragrance
  • MADE IN NEW ZEALAND
  • CRUELTY FREE
  • Paraben free
  • DERMATOLOGIST APPROVED
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural Fragrance
  • MADE IN NEW ZEALAND
  • CRUELTY FREE
  • Paraben free
  • DERMATOLOGIST APPROVED
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS

From pregnancy through to postpartum and beyond.

Customer Reviews

Based on 80 reviews
95%
(76)
5%
(4)
0%
(0)
0%
(0)
0%
(0)
98.1
92.7
S
Stephanie
Highly recommended!!

Love love love the products! The products just feel so nice in the skin. I started getting sore legs and the magnesium rub works like magic ❤️

K
Kimberly R.
My go to pregnancy oil!!!

I absolutely love the whole set I use it every single night after shower , I’ve already repurchased the oil three times, I’ve been using it since 4 months pregnant and this oil has been so good that my stomach has not felt itchy at all as it grows and I believe that is what helps prevent not all because genes play a big role but at least majority of your stretch marks while the skin stretches! The magnesium body rub feels great for my swollen feet as I’m now in my third trimester I definitely recommend this to any momma looking to feel her best in their pregnancy journey !

S
Steph M.
Every thing you need to relax

The oil has been a part of my morning and evening ritual since first trimester. It goes on beautifully, leaving my skin glowing and the scent is so warm and relaxing.
The nipple butter has been great even though I haven't delivered my baby yet...as the change in weather (and my ****!) have left my nipples feeling dry and itchy.
Star of the show? Three magnesium rub. I'll be using this for life. Not only has it stopped my leg cramps, but any sore or stiff spots in my neck, back and shoulders gets almost immediately put to ease with this stuff. My husband even uses it!!!!
Thabk you Pure Mama

P
Penny
Beautiful products

I started using the belly oil from my second trimester onwards after each shower every evening. The oil feels amazing on my skin, and the scent is lovely. I don't have any stretch marks so far and hopefully, I don't get any going forward.

I started get painful leg cramps too, mainly at night time. I have occasionally been using the magnesium rub cream, on days that I exercise and it seems to help my calf muscles relax.

The nipple butter is equally lovely. I know that it says to use it after breast feeding but my nipples are becoming weird and dry already, so I apply a tiny amount, and my nipples are happy again.

This is my first time being pregnant and I would 100% recommend this set.

C
Cindy.C
Amazing Products!!

I bought the bundle and have been so impressed with everything so far. The belly oil is absolutely amazing. It smells so lovely, feels great on the skin, and is so hydrating that I’ve actually been using it all over my body, not just my belly. My skin feels soft and nourished every time I use it.

I also started using the magnesium body rub, and it’s become part of my evening routine. It has a beautiful, relaxing scent that really helps me wind down before bed.

I haven’t had the chance to try the nipple butter yet (waiting until after I give birth), but based on how wonderful the other products have been, I have no doubt it will be just as good. Highly recommend this bundle if you’re looking for quality, gentle products that make you feel pampered.

123

Real women, real results

See the PURE MAMA difference

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney
35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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