As a pregnancy skincare brand, we’re dedicated to celebrating all women’s bodies throughout the pregnancy journey, postpartum and beyond.
All our products have been developed and designed to deeply nourish the skin and help alleviate some of the major skin concerns women have around pregnancy, including the development of stretch marks.
We appreciate and understand that every woman's body is unique, and the reality is that stretch marks aren’t entirely preventable for everyone - each woman responds differently to pregnancy and to our products. (And please remember, you are beautiful no matter what, mama!)
We encourage you to take care of yourself and your skin (yes, mama that means drinking loooots of water, too) and we hope you choose to enjoy PURE MAMA to help support you on your journey.
Viva’s beauty editor Ashleigh Cometti calls the Belly Oil a “holy grail product”. In her first pregnancy, she struggled to find a body oil to hydrate and nourish her growing body.
"A couple of weeks before falling pregnant with my second, I was introduced to PURE MAMA — and I haven't looked back. I've been using its Belly Oil from six weeks' gestation and despite grappling with nausea and vomiting throughout my first and second trimesters, I found the subtle coconut and vanilla scent gentle enough for my hyper-sensitised nose to handle.
"I'm now onto my sixth bottle (which gives you a clue as to how far along I am) but am sure I'll continue to use it after baby comes to combat any post-natal depletion and skin dryness."
Love your body, naturally.