Collection: Pregnancy

A glass dropper bottle labeled “Belly & Body Oil” by Pure Mama NZ sits beside three award badges, showcasing this nourishing pregnancy oil—trusted to support skin elasticity and care for stretch marks.
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Belly & Body Oil
Regular price $69.00 AUD

CLINICALLY PROVEN REAL RESULTS

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Belly Hydration Mask
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
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  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
Belly Hydration Mask
Regular price $24.00 AUD

BELLY-CARE MOMENT

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Pure Mama Magnesium Body Rub, featuring a gold lid and enriched with SyriCalm™ for muscle relaxation, is displayed on a beige background. A circular Viva Beauty Awards Winner 2025 badge is placed next to the jar.
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
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Magnesium Body Rub
Regular price $65.00 AUD

IMPROVE SLEEP, EASE ACHES AND PAINS

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Your at-home spa experience

Belly Spa Kit

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A beige bottle of Pure Mama NZ Perineal Massage Oil stands upright on a plain light background, emphasizing its natural oil blend for birth preparation and skin elasticity.
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
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  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
NEW Perineal Massage Oil
Regular price $35.00 AUD

PREPARE YOUR PERINEUM FOR BIRTH

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A beige tube labeled Bump Scrub by Pure Mama NZ is set against a light background, featuring Coconut, Bamboo & Shea. Known for preventing stretch marks, this scrub exfoliates, hydrates, and softens with nourishing coconut oil.
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
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  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
Bump Scrub
Regular price $45.00 AUD

EXFOLIATE, REPLENISH & REFRESH YOUR BELLY

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Nipple Butter
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
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  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
Nipple Butter
Regular price $40.00 AUD

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

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Pure Mama NZ Belly Spa Kit: indulge in Belly Oil, Bump Scrub, two Hydration Masks, and a pregnancy spa experience box—the ultimate self-care set for expecting mothers.
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Belly Spa Kit
Regular price $125.00 AUD

YOUR AT-HOME SPA EXPERIENCE

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Bump Love Set
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
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  • BELLY-CARE ESSENTIALS
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  • BELLY-CARE ESSENTIALS
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  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
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  • BELLY-CARE ESSENTIALS
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  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
Bump Love Set
Regular price $105.00 AUD

ESSENTIAL STRETCH MARK DUO

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A soft pink flower, a rolled Cotton Muslin Set by Pure Mama NZ, and a white textured blanket sit on a beige plaid quilt in a gently lit, neutral space.

Your FREE $40 gift

Receive a FREE Organic Muslin Set & Birthing Bag Checklist with every purchase over $100. Excludes Babyshow Bundles

Pregnancy Care Set
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
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Pregnancy Care Set
Regular price $165.00 AUD

MAMA MUST-HAVE FOR PREGNANCY

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A rolled white washcloth from the Pure Mama NZ Cotton Muslin Set, featuring hypoallergenic organic cotton, is displayed with its label against a plain beige background.
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
  • MUSLIN COTTON
Cotton Muslin Set
Regular price $24.00 AUD

HYPOALLERGENIC & GENTLE ON SKIN

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The Luxe Large Tote Bag by PURE MAMA Skincare in beige features PURE MAMA in brown on the front and black-and-white striped handles, shown against a plain, light background.
  • STRONG, STYLISH, MACHINE WASHABLE
  • STRONG, STYLISH, MACHINE WASHABLE
  • STRONG, STYLISH, MACHINE WASHABLE
  • STRONG, STYLISH, MACHINE WASHABLE
Luxe Large Tote Bag
Regular price $50.00 AUD

YOUR NEW EVERYDAY ESSENTIAL

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From the people
Flat lay of the Pure Mama NZ Birth & Postpartum Recovery Kit, featuring a peri wash bottle, perineal massage oil, tubes, a small bottle, product box, and reusable cotton pads on a white marble surface.
From the people

“I cannot recommend this kit enough! I honestly don’t know how I would’ve coped without it. The perineal oil, was incredible and saved me from any birth injuries. The peri wash bottle was a lifesaver in those first few days, the cooling spray brought instant relief, and the nipple butter was so soothing (and worked fast!). If you’re pregnant, do yourself a favour and order this now. It made such a difference to my recovery.”

Lola J. Melbourne
From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."