Your new self-care ritual

#1 best selling stretch mark oil

100% of women saw a noticeable difference in the appearance of their stretch marks within 30 days.*

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Introducing the all-new Scar Care Collection

Scar Care. Redefined.

A world-class scar care system, recommended by experts, and designed to support every stage of post-surgical scar management.

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Your birth and postpartum essentials sorted

Prepare with confidence

Thoughtfully designed essentials to comfort, heal, and support you through birth and postpartum recovery.

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The perfect gift for her.

Discover why our curated gift sets are so popular. FREE gift with every set!

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Thoughtfully created for the beauty of motherhood. Natural, clinically proven skincare trusted by over 400,000 women.

Explore our best sellers

Our skin-loving line up. Expertly formulated and recommended, to deliver real results.

Belly & Body Oil

90%

of women saw an improvement in the visibility of stretch marks in 30 days.

Rich in antioxidants, this nourishing blend promotes dermal elasticity, deeply hydrates the skin and helps reduce the appearance of stretch marks.

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  • Best seller
  • EARN 74 REWARD POINTS
Belly & Body Oil
$64.00 USD

CLINICALLY PROVEN REAL RESULTS

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Pregnancy Care Set
Pregnancy Care Set
  • BEST SELLING SET
  • EARN 179 REWARD POINTS
Pregnancy Care Set
$154.00 USD

A MUST HAVE FOR MAMA

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NEW Complex Scar Serum
NEW Complex Scar Serum
  • WORLD'S FIRST SCAR SERUM
  • EARN 138 REWARD POINTS
NEW Complex Scar Serum
$120.00 USD

C-SECTION SCAR SUPPORT

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Oscar-winning actress Anne Hathaway praises our Belly & Body Oil.

"I have a three-step bump 

routine. It's an oil by 

PURE MAMA and that 

seems to have been a game 

changer." Allure Interview, 2026

Nourishing every stage of motherhood.

PregnancyShop all PostpartumShop all Scar CareShop all Body CareShop all

Scar care. Redefined.

Every scar tells a different story, and every stage of healing asks for something different from your skin.

Explore our stage-by-stage guide, and if you're ready to build your routine, save 10% with our Complete Scar Care Bundle.

Natural and organic ingredients

Discover our Liquid Gold Belly & Body Oil unlike any other. Crafted with world-class formulations and potent botanical ingredients you won’t find anywhere else.

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ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

SWEET ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

SWEET ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.
  • MADE IN NEW ZEALAND
  • 100% Natural FRAGRANCE
  • Cruelty free
  • Paraben free
  • DERMATOLOGIST APPROVED
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • MADE IN NEW ZEALAND
  • 100% Natural FRAGRANCE
  • Cruelty free
  • Paraben free
  • DERMATOLOGIST APPROVED
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS

Our promise

Clean beauty to the highest standard. We uphold ourselves to provide the absolute best for mamas and their skin. Our distinctive, naturally powerful blends support woman throughout pregnancy, postpartum and beyond.

Award winning natural skincare

expertly formulated

Recommended by women's health experts.

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Real women, real results

See the PURE MAMA difference

“This oil has stopped my stretch marks from growing and has reduced the appearance after just one week! With a bit of fake tan I can hardly see them anymore! I really wish I got this oil sooner as I truly believe it could have prevented them all together! Although i was using oils and moisturiser the ingredients truly matter! You truly get what you pay for! Don't hesitate like I did! Grab yourself some puremama! The big bottle has lasted me around 5-6 weeks! My photos below are after one week of using puremama on my 27 week belly!”

Bree PC, Christchurch

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly & Body Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly & Body Oil and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney
First pregnancy, 26 weeks

Using a mix of moisturiser & oils inconsistently

First pregnancy, 27 weeks

1 week later, using PURE MAMA Belly & Body Oil twice daily.

35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama Belly & Body Oil twice daily

31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly & Body Oil twice daily and Body Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA Belly & Body Oil at least once per day.

Customers are saying

4.89 ★ (5529)
Verified

From the journal

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