Real Results - PURE MAMA Belly & Body Oil Before & Afters

REAL RESULTS: "A HOLY GRAIL PRODUCT"

Viva’s beauty editor, Ashleigh Cometti, shared her experience using PURE MAMA Belly & Body Oil:

“A couple of weeks before falling pregnant with my second, I was introduced to Pure Mama, and I haven't looked back. I've been using the Belly & Body Oil from six weeks' gestation, and despite dealing with nausea and vomiting throughout my first and second trimesters, I found the subtle scent gentle enough for my hypersensitive nose to handle. I'm now onto my sixth bottle and plan to keep using it after baby arrives to combat postnatal dryness.”

Her story echoes that of many PURE MAMA mums who continue using the Belly & Body Oil long after birth, because it helps their skin feel hydrated, soft, and cared for during every stage of motherhood.

WHAT REALLY CAUSES STRETCH MARKS IN PREGNANCY?

Stretch marks are a completely normal part of pregnancy, a sign of your body’s strength and incredible change. They’re caused by rapid stretching of the skin as your belly grows, leading to tiny tears in the deeper layers of the skin. Hormonal changes can also affect your skin’s elasticity, making marks more likely to appear.

At PURE MAMA, we believe that every body tells its own story. Our mission isn’t to erase these marks, but to help women feel comfortable, confident, and deeply nourished in their own skin.

CAN YOU REALLY PREVENT STRETCH MARKS?

Here’s the honest truth: not entirely. Stretch marks are partly genetic, and every woman’s skin responds differently during pregnancy. However, keeping your skin well-hydrated and supported can make a big difference to its strength and elasticity,  helping to minimise the severity and appearance of marks.

Expert Tips:

+ Moisturise daily with a rich, nutrient-dense oil like the PURE MAMA Belly & Body Oil to support elasticity.
+ Stay hydrated by drinking plenty of water throughout the day.
+ Maintain a balanced diet with foods rich in vitamins C and E, zinc, and collagen-supporting nutrients.

WHAT'S THE BEST OIL TO USE FOR STRETCH MARKS IN PREGNANCY?

Many mamas-to-be search for “the best belly oil for pregnancy”, and there’s a reason PURE MAMA Belly & Body Oil is often the answer. This award-winning blend was developed specifically for pregnancy skin, using 100% natural ingredients like almond, rosehip, and avocado oils.

These oils are rich in essential fatty acids that deeply nourish, soothe, and protect the skin barrier. The subtle vanilla and coconut scent feels luxurious without overwhelming sensitive pregnancy senses.

WHAT SHOULD I LOOK FOR IN A PREGNANCY-SAFE SKINCARE ROUTINE?

When choosing skincare during pregnancy, focus on products that are:

+ Natural and toxin-free: avoid retinoids, synthetic fragrances, and harsh chemicals.
+ Rich in natural oils: ingredients like rosehip, avocado, and almond oil support elasticity.
+ Clinically formulated for pregnancy: like the entire PURE MAMA range, which is made to nurture skin safely before, during, and after pregnancy.

FINAL THOUGHTS: LOVE YOUR BODY NATURALLY

Every mark, curve, and change is part of your incredible story. While stretch marks can’t always be prevented, you can care for your skin and yourself through simple daily rituals, nourishing oils, hydration, and self-love.

At PURE MAMA, our products are designed to celebrate your journey, not change it. You deserve to feel beautiful and supported, because you are, mama.

> Shop PURE MAMA range here.