For pregnancy, postpartum and beyond. Nourishing skincare loved and trusted by over 30,000 women.
Expertly formulated to deliver unparalleled real results. Midwife tested, approved and recommended.
The Essentials
Skin loving lineup for Mamas
NEW PRODUCT SPOTLIGHT
MAGNESIUM BODY RUB
Expertly formulated to rapidly to help ease pregnancy related discomforts and encourage skin suppleness during the second and third trimester.
Learn MoreOUR PROMISE
NOURISHING, PURPOSEFUL, PURE.
We uphold ourselves to provide the absolute best for Mamas and their skin. Our distinctive, naturally powerful blends support woman throughout their pregnancy journey and into the early stages of motherhood.








MIDWIFE & LACTATION EXPERT RECOMMENDED
SHOP NOWCustomer Love
Amelia
I am seriously in love with my Pure Mama products, especially the Belly Oil. It's now part of my daily ritual and it smells incredible (my hubby even loves rubbing my belly with it). This is my third pregnancy and I have tried everything as my skin gets really tight, itchy and painful at times. I haven't got any new stretch marks which is a miracle, and my skin feels softer than ever. Highly recommend.
Customer Love
CRAIG
I bought this for my wife who is pregnant with our first child. She'd suffered from sore breasts and nipples before she got pregnant and it had never occurred to her to try something like this. The pain was only exacerbated by her boobs growing, and her nipples became cracked and the pain worsened. This has 100% percent helped with that. Her boobs still get sore from the growing but she is no longer having tender, sore, cracked nipples.
Customer Love
Katie
This oil is incredible. I used during pregnancy which made a huge difference to my skin, including stopping my extreme itchiness. The smell is divine, and it doesn't leave skin feeling too oily (no transfer to clothes). I have continued to use post having my baby as I love it so much and think it is helping my belly skin recover. I am a massive fan, thank you Lara for creating this beautiful oil!