Your new self-care ritual

#1 best selling stretch mark oil

100% of women saw a noticeable difference in the appearance of their stretch marks within 30 days.*

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Introducing the all-new Scar Care Collection

Scar Care. Redefined.

A world-class scar care system, recommended by experts, and designed to support every stage of post-surgical scar management.

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Your birth and postpartum essentials sorted

Prepare with confidence

Thoughtfully designed essentials to comfort, heal, and support you through birth and postpartum recovery.

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The perfect gift for her.

Discover why our curated gift sets are so popular. FREE gift with every set!

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Clinically proven skincare designed for pregnancy, birth, and beyond. Our natural and organic performance formulas are made to support your skin through every stage. Loved and trusted by over 200,000 women.

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Our skin-loving line up. Expertly formulated and recommended, to deliver real results.

Belly & Body Oil

90%

of women saw an improvement in the visibility of stretch marks in 30 days.

Rich in antioxidants, this nourishing blend promotes dermal elasticity, deeply hydrates the skin and helps reduce the appearance of stretch marks.

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  • Best seller
Belly & Body Oil
$74.00 NZD

CLINICALLY PROVEN REAL RESULTS

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Pregnancy Care Set
Pregnancy Care Set
  • BEST SELLING SET
Pregnancy Care Set
$179.00 NZD

A MUST HAVE FOR MAMA

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NEW Complex Scar Serum
NEW Complex Scar Serum
  • WORLD'S FIRST SCAR SERUM
NEW Complex Scar Serum
$138.00 NZD

C-SECTION SCAR SUPPORT

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Nourishing every stage of motherhood.

Pregnancy Essentials

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Birth & Postpartum Essentials

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"Pure Mama is redefining pregnancy skincare, combining the power of high-performance natural ingredients, typically reserved for luxury facial products, with the specific needs of motherhood."
'I've officially broken up with moisturiser and this body oil is the reason why. There's one body oil that's fully converted me to the slick life, it's this Pure Mama's Belly & Body Oil." - Jessica Clark. Mamamia, Managing Editor
Kourt says she used this body scrub “around three times a week.” This gentle exfoliant is safe to use both pre and postpartum and creates the perfect base for all of the creams and oils ahead. Poosh
"Pregnant women are raving about this best-selling belly & body oil that helps prevent stretch marks and soothes itchy skin: It's liquid gold." Matilda Rudd for Daily Mail Australia
“This pregnancy care kit from New Zealand has been flying off the shelf,” says Elle Wang, founder of Emilia George, for FORBES

Scar care. Redefined.

Every scar tells a different story, and every stage of healing asks for something different from your skin.

That's why we've broken scar recovery down into each phase, so you know exactly what your scar needs, when it needs it.

Explore our stage-by-stage guide, discover the recommended care for your point in recovery, and if you're ready to build your routine, save 10% with our Complete Scar Care Bundle.

Natural and organic ingredients

Discover our Liquid Gold Belly & Body Oil unlike any other. Crafted with world-class formulations and potent botanical ingredients you won’t find anywhere else.

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ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

SWEET ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

SWEET ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.
  • MADE IN NEW ZEALAND
  • 100% Natural FRAGRANCE
  • Cruelty free
  • Paraben free
  • DERMATOLOGIST APPROVED
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • MADE IN NEW ZEALAND
  • 100% Natural FRAGRANCE
  • Cruelty free
  • Paraben free
  • DERMATOLOGIST APPROVED
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS

Our promise

Clean beauty to the highest standard. We uphold ourselves to provide the absolute best for mamas and their skin. Our distinctive, naturally powerful blends support woman throughout pregnancy, postpartum and beyond.

Award winning natural skincare

expertly formulated

Recommended by women's health experts.

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Real women, real results

See the PURE MAMA difference

“This oil has stopped my stretch marks from growing and has reduced the appearance after just one week! With a bit of fake tan I can hardly see them anymore! I really wish I got this oil sooner as I truly believe it could have prevented them all together! Although i was using oils and moisturiser the ingredients truly matter! You truly get what you pay for! Don't hesitate like I did! Grab yourself some puremama! The big bottle has lasted me around 5-6 weeks! My photos below are after one week of using puremama on my 27 week belly!”

Bree PC, Christchurch

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly & Body Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly & Body Oil and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney
First pregnancy, 26 weeks

Using a mix of moisturiser & oils inconsistently

First pregnancy, 27 weeks

1 week later, using PURE MAMA Belly & Body Oil twice daily.

35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama Belly & Body Oil twice daily

31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly & Body Oil twice daily and Body Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA Belly & Body Oil at least once per day.

Customers are saying

4.89 ★ (5251)
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From the journal

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