Your body needs you differently now. Nourish her well.

High-quality pregnancy specific skincare that blends nutrient rich botanicals chosen for their antioxidant, healing and restorative abilities.



We uphold ourselves to provide the absolute best for Mamas and their skin. Our distinctive blends are 100% naturally derived and use a unique blend of botanicals and organic ingredients to support woman throughout their pregnancy journey and into the early stages of motherhood.


In a world that can often completely exhaust us, we believe that preparing for motherhood by nurturing our mind and body first allows us to completely and genuinely open ourselves up to a new kind of love.

Our story
Customer Love

Yasmin s, aUCKLAND

I used the Pure Mama Belly Oil throughout my second pregnancy. I had a lot of left over bottles of oils I had tried for my first pregnancy and I didn't particularly love any of them. When I starting using Pure Mama, my skin was definitely softer, plus the oil smelt amazing so I used it everyday. I am now 3 months post-partum and my skin is recovering well with no stretchmarks.

Customer Love

Amanda g. aUCKLAND

"I’m obsessed with the smell of the scrub and already put the belly oil on which has absorbed super quick. The moisturiser I was using took ages and didn’t smell nearly as good."