Our Ingredients


The cornerstone of our brand lies in the excellence and integrity of our products. We begin with top-tier ingredients, and we uphold unwavering standards in our formulations. Our product line is expertly designed to nurture the body's natural growth during both pregnancy and the postpartum period.

+ Natural and Organic ingredients
+ High-calibre, plant derived formulations
+ Expertly developed for expectant and new mothers
+ Gentle on skin
+ No synthetic fragrances
+ Sulphate and Paraben free
+ Vegan and Cruelty free

Throughout our research and product development process, we thoroughly evaluated various aspects, including the properties of ingredients, their benefits and drawbacks, compatibility with skin, texture, absorption rate, performance and effectiveness, shelf life, bottle functionality, and any potential risks for pregnant women and babies.

Love your body, Naturally.

Embracing the beauty of simplicity, our skincare line is dedicated to harnessing the inherent power of nature. We believe in the transformative properties of natural ingredients, carefully selecting elements that are gentle yet effective.

Our Promise

Nourishing, Purposeful, Pure

Ensuring the safety of of both mum and baby throughout pregnancy and post-partum is vital to our product formulation. Our products are free from any nasties including Parabens, Petrochemicals, Palm Oil, Synthetic Fragrances and Sulphates. The PURE MAMA range excludes any ingredients known to be unsafe for use during pregnancy, adhering to the ingredient guidelines outlined by the Women’s Care Obstetrics, Gynaecology, and Midwifery Center in America and Healthline.com.


We leverage potent, natural ingredients commonly found in facial skincare, like, Rosehip, Avocado, Pomegranate and Raspberry Seed Oil, along with concentrated levels of Vitamin E.

These ingredients work wonders in promoting skin hydration, elasticity, and restoration. We combine them with well-established base blends of Coconut and Almond oils to introduce a novel, more nourishing skincare range specifically designed for pregnant women and new mothers.


Rosehip Oil

Rosa mosqueta · Organic

One of our absolute essentials, Rosehip oil is rich in vitamins C, E and B-carotene (a form of vitamin A). This non-greasy oil helps to restore and nurture dehydrated skin. It is gentle and packed to the brim with vitamins. This lipid-rich skin wonder is known for its hydration abilities and works hard to help brighten and even out skin tone.

Vitamin E


Widely known for its high levels of antioxidants, Vitamin E is a superhero that is a great skin hydrator and protector. Although the word Tocopherol sounds scary, we can assure you it is not. Tocopherols make up around 96% of your skin’s antioxidant defense system.


Magnesium is easily absorbed through the skin to help ease discomfort and encourage suppleness. Magnesium is a core mineral in the body that supports overall muscle and nerve function.



Combining Phragmites Kharka Extract (and) Poria Cocos Extract) is an Ecocert- and NaTrue-certified natural active that shows potent properties in soothing and strengthening skin.

Bamboo Powder

Bambusa Vulgaris · Organic

We love our natural exfoliants, especially when they are super gentle and work to slough away tired old skin cells. Bamboo powder is finely ground with pumice and then combined with a hydrating blend to provide the ultimate in natural exfoliators.

Coconut Oil

Cocos nucifera · Organic

Recognized for its incredible hydrating and moisturizing properties thanks to its fatty-acid content, Coconut oil is a must have in our product line up. Coconut oil is widely known for being a wonder food for the skin and we agree.

Shea Butter

Vitellaria paradoxa · Organic

Shea butter is intensely soothing and moisturising, and has incredible beneficial properties for the skin. It has high concentrations of fatty acids which make it ideal for soothing skin and it can also help retain moisture by forming a protective barrier on the surface of the skin.

Calendula Flower

Calendula officinalis · Organic

Calendula is widely known for its ability to soothe the skin. It helps hydrate the skin when it’s dry or damaged and has natural restorative properties that can help give your skin that healthy-looking glow.


Piper excelsum

Native NZ Kawakawa has been extensively praised for its powerful properties and can help to soothe and relieve a range of skin conditions. Traditionally used to help a wide variety of skin conditions, it is now very well known for restoring, soothing and nurturing skin.

Marshmellow Extract

Althea officinalis

Used for centuries and now globally renowned for its benefits to the skin, Marshmallow root extract (MRE) is soothing, high-performing, and non-irritating.

Almond Oil (Sweet)

Prunus dulcis · Organic

Rich in essential fatty acids, vitamins and amino acids, Almond Oil is incredibly nutritious for your skin. It is easily absorbed into the skin and is lighter than other carrier oils. It can also help with visibly reducing irritation and balancing the moisture in your skin.

Pomegranate Seed

Punica granatum · Organic

A superfood in the skincare world and pregnant woman’s new favourite friend. Pomegranate seed oil is antioxidant rich and packed with goodies. It is known for its ability to improve skin elasticity, reduce the appearance of scarring and leave lasting moisture without a greasy residue or clogging pores.

Avocado Oil

Persea americana · Organic

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness. An amazing source of proteins, good fats, amino acids, and vitamins. Avocado oil helps rejuvenate the skin and lock in moisture.

Argan Oil

Argania spinosa

Argan Oil is wonderfully hydrating and helps improve your skin’s elasticity. As a rich antioxidant, packed with Vitamin E and essential fatty acids, it is nature’s protective nourishing superfood for your skin!


Cera alba · Organic

Made from the honeycomb of natural hives, this natural wax is melted down to help form a balm that provides a protective yet breathable layer on the skin (perfect for feeding). It plays a vital role as a nipple barrier because it is non-comedogenic, meaning it doesn’t clog your pores. It also works as a barrier for moisture loss and supports cracked or raw nipples.


Simmondsia chinensis

As the only oil that closely resembles the human sebum (the oily substances produced by your skin glands), Jojoba acts as a natural skin conditioner and moisturizer to help stop your skin from drying out. It absorbs quickly and is also rich in vitamin B and minerals like copper and zinc. It is ideal for improving the elasticity and vitality of the skin.

Rosemary Extract

Salvia rosmarinus

Best known for providing a relaxing scent and mental clarity, Rosemary is also rich in essential acids and antioxidants. It also has anti-bacterial properties which are great for helping to keep your skin clean.


Hippophae rhamnoides · Organic

Sea Buckthorn oil comes from a power-packed bright orange berry. It is loaded with carotenoids and vitamins and is easily absorbed into the skin. It is coveted for its well-known ability to help visibly reduce existing scarring, and it helps prevent the appearance of pregnancy stretch marks.

Tamanu Oil

Calopyphyllum inophyllum · Organic

Tamanu Oil is a renowned antioxidant-rich skin care treatment from ancient Polynesia and South East Asia. It has remarkable restorative and protective qualities and works to support the body during pregnancy. This oil has been documented to penetrate deep into the skin which helps explain some of its extraordinary restorative effects.