A glass dropper bottle of Pure Mama NZ Stretch Mark Belly Oil with golden liquid, labeled #1 selling belly oil. Beside it are three award badges—clinically proven to improve skin elasticity and reduce stretch marks.
Stretch Mark Belly Oil
A hand holds a bottle of Pure Mama NZ Stretch Mark Belly Oil. Glowing customer reviews, star ratings, and product details in the background highlight positive feedback on reducing stretch marks and the product’s natural ingredients.
A pregnant person holds their bare belly with visible stretch marks. Text over the image promotes Pure Mama NZ Stretch Mark Belly Oil, clinically proven to boost skin hydration and support elasticity in 93.4% of women.
A close-up of a pregnant belly as a woman applies Pure Mama NZ Stretch Mark Belly Oil. In the foreground, a bottle highlights clinical proof that 100% of women saw improved skin texture, smoothness, and enhanced elasticity.
Two side-by-side photos show a pregnant belly: one with visible stretch marks, the other with fewer. Below is a bottle of Pure Mama NZ Stretch Mark Belly Oil and text stating “90% of women saw improvement in stretch mark visibility.”.
Side-by-side close-up photos of a person’s stomach show reduced scarring and improved skin elasticity after 30 days of using Pure Mama NZ Stretch Mark Belly Oil. Text states 88% of women saw scar reduction. A dropper bottle is shown below.
A bottle of Pure Mama NZ Stretch Mark Belly Oil, perfect for pregnancy skincare, is placed by its box on wood. Above, text highlights 100% natural and organic ingredients for skin elasticity and stretch mark prevention.
Stretch Mark Belly Oil
A smiling pregnant woman applies Pure Mama NZ Stretch Mark Belly Oil from a dropper onto her bare belly, holding the bottle as she sits in natural sunlight to support stretch mark prevention and boost skin elasticity.
A hand holds a bottle of Pure Mama NZ Stretch Mark Belly Oil against a sunlit background. Text highlights hydration, improved skin elasticity, scar care, and stretch mark prevention with the headline: Developed with expert biochemists.
A dropper dispenses pale yellow Pure Mama NZ Stretch Mark Belly Oil onto a smooth surface. Text lists natural oils—rosehip, sweet almond, avocado, coconut, and pomegranate seed—to support skin elasticity and prevent stretch marks on a beige background.
A smiling woman with long blonde hair holds a baby, next to text about her journey founding Pure Mama NZ and creating Stretch Mark Belly Oil, a skincare product for mothers focused on stretch marks prevention and skin elasticity.
BOOST ELASTICITY
DEEPLY HYDRATE
REDUCE STRETCH MARKS
BOOST ELASTICITY
DEEPLY HYDRATE
REDUCE STRETCH MARKS
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Stretch Mark Belly Oil

$74.00

145mL

Growing, stretching, tight skin? We get it, Mama. 

Our all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.

 

  • Boosts skin elasticity to help prevent stretch marks
  • Eases skin tightness and itching
  • Improves appearance of existing scars
  • Supports collagen production 
  • Rich in antioxidants  
  • Gentle & non-allergenic

 

100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. 

Independently clinically tested and proven to reduce the appearance of stretch marks. 

Suitable for use on all skin types. 

Recommended 2-3 bottles per pregnancy.


  • 90%

    of women saw an improvement in the visibility of stretch marks in 30 days.

  • 93.4%

    of women saw a significant improvement in skin hydration in just 30 days.

  • 100%

    of women saw an improvement in overall skin texture and smoothness.

*Independent clinical consumer trial with 30 women with existing stretch marks. Median age 31.6 years old. Application twice per day for 30 days.
Directions for use

Lather up girl. Apply generously to your belly, boobs and hips twice daily throughout pregnancy from the first trimester. Allow dry time of 3-4 minutes. Do not use on broken or irritated skin. Patch test first. Store out of direct sunlight.
Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry) Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract. *Certified Organic. No parabens, sulphates or synthetic fragrances.
FAQs

Can I use all over my body? Yes absolutely. During pregnancy we recommend focusing on target areas like the Belly, Hips and Boobs but it can be used all over.

When should I start using the Belly Oil? We recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using twice per day, morning and night. Based on this a bottle will last approx 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results. See more details below on how each ingredient works.
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS

See me in action

#1 best selling stretch mark oil

Often called liquid gold, this meticulously crafted formula is packed with potent botanicals and nutrient-rich oils designed to deeply nourish, hydrate, and support the skin through pregnancy and beyond.

Real women, real results

See the PURE MAMA difference

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney
35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

Customer Reviews

Based on 707 reviews
96%
(682)
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(24)
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93.4
A
Astrid J.
10/10

Product is amazing!! My skin is glowing and it’s helping so much with the stretching on my stomach.

K
Kath O.
Best friend through pregnancy

I have used all the Pure Māmā products since the start of my pregnancy and have made it to the end with no stretch marks. Using the oil has become a lovely routine- the smell is beautiful, the feeling in relaxing. Highly recommend!

M
Maddison

The most amazing product for pregnancy, 22 weeks & not a single stretch mark yet, I cannot recommend this beautiful luxurious product enough for pregnant mummas!

K
Karly O.
A must-have!!

Now 39 weeks pregnant with my third bub, I've been using this belly oil religiously 2x a day since about 8 weeks along. Despite gaining quite a few stretch marks in previous pregnancies, I'm thrilled to report NO new ones this time round. My skin feels so hydrated, and especially at this late stage of pregnancy, it alleviates any itchiness immediately. Also love using on other dry winter skin - especially knees & elbows.

I'm on my third bottle, and I look forward to using it postpartum too - it's an absolute must-have for any mum-to-be.

T
Taline S.S.
Works great! No stretch marks yet.

I’m currently 6 months pregnant and even using this product, I expected to have some stretch marks by now because I heard that is genetics that cause them and my mother had stretch marks when she was pregnant. To date, no stretch marks yet! It keeps my skin moisturized. I only use it once a day but might start twice a day as I get bigger. Not only is the product great, the customer service is wonderful.

123

Natural and organic ingredients

Discover our Liquid Gold Belly Oil unlike any other. Crafted with world-class formulations and potent botanical ingredients you won’t find anywhere else.

Slide to reveal ingredients

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

Loved by Kourtney Kardashian & Margot Robbie

"I genuinely used the Belly Oil during my pregnancy and loved it, and I shared it because I knew it would be useful to other women" - Kourtney Kardahsian Barker, Remix magazine 2025

  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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