A 50ml (1.69 fl oz) beige sachet from Pure Mama NZ labeled Belly Hydration Mask, featuring a hydrating sheet mask serum with aloe vera, kakadu plum, and ceramides to support the skin barrier and care for stretch marks.
A pregnant person wearing a beige bra and gray pants gently applies the Pure Mama NZ Belly Hydration Mask to their bare belly, caring for stretch marks with both hands. The softly blurred background highlights the nurturing moment.
A pregnant person in a light-colored bra relaxes on the couch, holding their belly and a Pure Mama NZ Belly Hydration Mask—enjoying a peaceful moment while supporting their skin barrier with this hydrating sheet mask.
A person wearing a white bra applies the Pure Mama NZ Belly Hydration Mask to their pregnant belly. Text highlights key ingredients—Hyaluronic Acid, Kakadu Plum, Seaweed Extract, and Ceramide Complex CLR—for stretch marks and skin barrier support.
A pregnant person in a white bra and gray shorts relaxes on a couch, holding a Pure Mama NZ Belly Hydration Mask packet against their bare belly to help support skin barrier health during pregnancy.
A pregnant woman on a sofa applies the Pure Mama NZ Belly Hydration Mask to her bare belly, holding the product packet as she cares for stretch marks in soft, filtered light.
A pregnant person in a light bra holds a gold packet labeled Pure Mama NZ Belly Hydration Mask in front of their belly with white cream marks—ideal for nourishing skin and supporting the skin barrier against stretch marks.
A pregnant woman stands indoors in soft light, gently touching her bare belly covered with Pure Mama NZs Belly Hydration Mask to hydrate her skin and help prevent stretch marks. Shes wearing a bra and gray skirt.
A beige Pure Mama NZ packet stands against a light fabric background. The Belly Hydration Mask is a hydrating sheet mask with aloe vera, kakadu plum, and ceramides to support the skin barrier and care for stretch marks.
DERMATOLOGICALLY TESTED
HYALURONIC ACID
INSTANTLY CALMS
DERMATOLOGICALLY TESTED
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Belly Hydration Mask

$26.00

50mL

A self-care moment to nourish and connect.

This 100% cotton sheet mask is infused with a luxurious, hydrating serum, designed to soothe stretching skin and help reduce the appearance of stretch marks. It delivers deep hydration while calming and soothing the skin.

Packed with skin-loving ingredients like Kakadu Plum (a potent source of Vitamin C to brighten and even skin tone), Ceramide Complex CLR™ (to lock in hydration and support the skin barrier), and Seaweed Extract (to soften and soothe), this belly mask treatment pampers your skin exactly when it needs it most and leaves you with a silky-soft belly. Nourishing Avocado Extract and moisture-retaining Hyaluronic Acid work in harmony to relieve dryness and support skin elasticity as your body grows and changes.

 

  • Visibly improves skin texture, targeting uneven tone
  • Helps reduce the appearance of stretch marks
  • Strengthens skin barrier and provides long-lasting hydration
  • Soothes and calms tight, itchy, dry skin

 

No rinsing required, just a beautiful belly ritual to pause and connect.

Suitable for use on all skin types. 100% natural fragrance. Free from Phthalates.


Directions for use

Carefully unfold to a horizontal position. Place over belly and gently smooth the mask out flat starting from the centre. Relax for 10-15 minutes. Peel off and massage any remaining serum into belly.
Ingredients

Water (Purified Water); Aloe Barbadensis (Aloe Vera) Leaf Juice; Propanediol; Pentylene Glycol^; Phospholipids^; Sphingolipids^; Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract; Persea Gratissima (Avocado) Fruit Extract; Macrocystis Pyrifera (Kelp) Extract; Sodium Hyaluronate (Hyaluronic Acid); Xanthan Gum; Sclerotium Gum; Dehydroacetic Acid; Citric Acid; Potassium Sorbate; Sodium Benzoate; Fragrance (Natural); Benzyl Alcohol; Glycerin. Benzyl Cinnamate; Benzyl Benzoate; Myroxylon Pereirae Oil/Extract; Limonene; Citrus Aurantium Peel Oil; Vanillin. ^Ceramide Complex CLR™. No parabens, sulphates or synthetic fragrances.
FAQs

BELLY HYDRATION MASK

When should I start using it in my pregnancy? You can start using as early as the second trimester, when your bump begins to grow, and continue throughout pregnancy and postpartum as your skin stretches and recovers.

How often should I use it? We recommend using it 1–2 times per week, or whenever your bump is feeling dry, tight, or in need of a self-care moment.

Will it help with stretch marks? While no topical product can prevent stretch marks entirely, consistent hydration and skin barrier support can help minimise their appearance. The Belly Hydration Mask is designed to deeply hydrate and improve skin elasticity, which can support skin as it stretches.

Is the mask biodegradable? Yes – our 100% cotton sheet mask is biodegradable and environmentally friendly. We’re committed to clean skincare that’s kind to your skin and the planet.

Can I use it with the Belly Oil or Bump Scrub? Yes! For best results, use the Bump Scrub to gently exfoliate and prep the skin. Apply the Belly Hydration Mask, massaging any remaining serum in once mask is removed. Follow with the Belly Oil to lock in hydration.

Can I use it postpartum too? Definitely. Our Belly
Hydration Mask is just as beneficial postpartum to soothe, hydrate, and support skin recovery after birth. It’s the perfect addition to your self-care routine beyond pregnancy.

Can I use it on other areas of my body? Although it’s
designed to fit the belly, the serum can absolutely be applied to other areas like hips, thighs, or breasts, wherever you need a boost of hydration and skin
support.
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS

A self-care moment for a silky-soft belly.

Infused with a serum of natural botanicals, to deeply hydrate and nourish your growing belly when you need it most.

  • “I didn’t know I needed a belly mask—now I won’t go a week without it.”
  • “From the serum to the scent, everything about this mask feels indulgent yet purposeful.”
  • “Pregnancy skincare just had its glow-up. This is the product to watch.”
  • "It's skincare and self-care in one.”
  • “I didn’t know I needed a belly mask—now I won’t go a week without it.”
  • “From the serum to the scent, everything about this mask feels indulgent yet purposeful.”
  • “Pregnancy skincare just had its glow-up. This is the product to watch.”
  • "It's skincare and self-care in one.”
  • “I didn’t know I needed a belly mask—now I won’t go a week without it.”
  • “From the serum to the scent, everything about this mask feels indulgent yet purposeful.”
  • “Pregnancy skincare just had its glow-up. This is the product to watch.”
  • "It's skincare and self-care in one.”

Customer Reviews

Based on 13 reviews
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P
Paige T.
Actually feels luxurious

I wasn't expecting much for a belly mask but this one feels like a spa treatment. My skin feels incredibly silky after using it and I think it’s helping my stretch marks fade too. Will keep using for sure.

E
Elodie B.
Gentle and effective

I have sensitive skin and was nervous to try something new, but this mask was amazing. No irritation at all, just super soft, nourished skin. Plus, it smells amazing so it didn’t make me feel nauseous like some other skin products do.

Z
Zariah L.
Would bathe in this if I could!

If they made a full body version I would buy it in a heartbeat 😂 my belly has never felt so hydrated.

M
Megan F.
Perfect treat for growing bellies

Bought this for myself and now it’s my favourite part of my routine. It feels cool and calming when you apply it, and the serum absorbs really nicely after you remove the sheet. Not greasy at all which I love.

B
Brittany L.
Stretch marks fading already

I'm using this + the Belly Oil post-pregnancy because I still had some stretch marks I wanted to work on. I've only done a couple masks but already noticing my skin tone evening out. It feels so soft after too!!

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Natural and organic ingredients

A Belly Hydration Mask like no other on the market. Infused with powerful, active ingredients, and specifically formulated for pregnancy.

Slide to reveal ingredients

KAKADU PLUM

A potent source of antioxidants and concentrated Vitamin C to help brighten and even skin tone.

CERAMIDE COMPLEX CLR

Strengthens the skin’s natural protective barrier, locking in hydration and helping to prevent moisture loss.

SEAWEED EXTRACT

Rich in essential vitamins and minerals that help reduce inflammation while softening and soothing the skin.

HYALURONIC ACID

Delivers deep hydration, maintaining optimal moisture levels to support elasticity and prevent dryness.

ALOE VERA

A naturally soothing and hydrating botanical that calms irritation, reduces redness, and supports skin healing.

AVOCADO

Packed with essential fatty acids and vitamins to deeply nourish, soothe irritation, and support skin elasticity.

KAKADU PLUM

A potent source of antioxidants and concentrated Vitamin C to help brighten and even skin tone.

CERAMIDE COMPLEX CLR

Strengthens the skin’s natural protective barrier, locking in hydration and helping to prevent moisture loss.

SEAWEED EXTRACT

Rich in essential vitamins and minerals that help reduce inflammation while softening and soothing the skin.

HYALURONIC ACID

Delivers deep hydration, maintaining optimal moisture levels to support elasticity and prevent dryness.

ALOE VERA

A naturally soothing and hydrating botanical that calms irritation, reduces redness, and supports skin healing.

AVOCADO

Packed with essential fatty acids and vitamins to deeply nourish, soothe irritation, and support skin elasticity.

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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