The Essentials Set by Pure Mama NZ features skincare must-haves including magnesium body rub, nipple butter, belly oil, and reusable pads in neutral-toned packaging. These products are elegantly displayed with complementary boxes in the background.
Pure Mama NZs The Essentials Set, featuring belly oil, magnesium body rub, and nipple butter in minimalist white packaging, is displayed on a table with a blurred plant backdrop enhancing its serene vibe.
A person holds a bottle of Pure Mama NZ Stretch Mark Belly Oil beside a pregnant belly. Text displays clinical results: improved skin hydration (93.4%), appearance (90%), texture (100%), and reduced scarring (88%) in four weeks, highlighting its role in preventing stretch marks.
The Essentials Set
A glass dropper releases golden oil onto a beige surface. Text highlights The Essentials Set by Pure Mama NZ—rich in Avocado Oil, Rosehip, and Pomegranate Seed Oil—perfect for pregnancy or postpartum skin nourishment.
A bottle of Pure Mama NZ Stretch Mark Belly Oil with a dropper rests beside its box on a wooden surface. The label features a blend of avocado and coconut oils, known for enhancing skin elasticity, as sunlight softly illuminates the scene.
The Essentials Set
A jar from The Essentials Set by Pure Mama NZ with a beige lid sits on a wooden surface, next to a large tan vase with greenery and a white pillow, creating a serene postpartum self-care ambiance.
A woman with closed eyes relaxes on a pillow, holding a jar from The Essentials Set by Pure Mama NZ close to her face, highlighting relaxation and skincare as key elements of her self-care routine.
The Essentials Set
The Essentials Set
A pregnant woman sits on a chair in a striped robe and white bra, gently holding her stomach. She focuses on stretch mark prevention with Pure Mama NZs The Essentials Set, holding the jar of cream. The rooms muted tones and artwork create an atmosphere of calm and pregnancy support.
A baby is breastfeeding on a soft blanket while the mother supports with one hand, embracing her postpartum care. Nearby, a tube labeled The Essentials Set from Pure Mama NZ can be seen. Both wear soft, neutral-colored clothing.
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
The Essentials Set
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE

The Essentials Set

$175.00

Three best-selling essentials, thoughtfully curated to support you from pregnancy to postpartum. Elevate your self-care routine with this must-have trio designed to nourish, protect, and support you every step of the way.

RECEIVE A FREE SET OF BREAST PADS

*All full size products*

Belly Oil: A nourishing blend of antioxidant-rich Rosehip, Vitamin E, Almond, Avocado & Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must.

Magnesium Body Rub: Expertly formulated with Magnesium & Syricalm™ to rapidly absorb through the skin to help ease discomfort and encourage skin suppleness. Specifically designed for self-massage to promote relaxation, provide muscle relief through massage, and alleviate common discomforts.

Nipple Butter: An all-natural and organic buttery balm to soothe, nourish & restore nipples using a unique blend of Kawakawa, Coconut Oil, Marshmallow Root, Calendula Flower and Shea Butter.  Instantly soothes and helps repair raw, cracked nipples.

The perfect gift for Mama. 

Directions for use

Please refer to individual product, directions for use. To be used throughout pregnancy, postpartum and beyond. Suitable for use on all skin types.
Ingredients

BELLY OIL: Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry)Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract. *Certified Organic. No parabens, sulphates or synthetic fragrances.

MAGNESIUM BODY RUB: Purified Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Olivate; Sorbitan Olivate; Magnesium Chloride; Phragmites Karka Extract^; Poria Cocos Extract^; Helianthus Annuus (Sunflower) Seed Oil; Rosmarinus Officinalis (Rosemary) Leaf Extract; Sodium Stearoyl Glutamate; Fragrance (Natural); Benzyl Alcohol; Tocopheryl Acetate; Dehydroacetic Acid; Sodium Citrate; Citric Acid; Sodium Benzonate; Limonene; Linalool; Citral; Geraniol. ^SyriCalm™ *Certified organic. No parabens, sulphates or synthetic fragrances.

NIPPLE BUTTER: Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cera Alba (Beeswax); Butyrospermum Parkii (Shea) Butter*; Cocos Nucifera (Coconut) Oil*; Macropiper Excelsium (Kawakawa) Leaf Extract; Tocopherol (Vitamin E); Glycine Soja (Soybean) Oil; Rubus Ideaus (Raspberry) Seed Oil; Calendula Officinallis (Calendula) Flower Extract; Althaea Officinallis (Marshmallow) Root Extract. *Certified Organic. No parabens or sulphates. Lanolin and fragrance free.
FAQs

BELLY OIL

Can I use all over my body? Yes absolutely.
During pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

When should I start using the Belly Oil? We
recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low
allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using
twice per day, morning and night. Based on this a bottle will last approx. 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly
Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results. See more details below on how each ingredient works.

MAGNESIUM BODY RUB

When should I use this? You can use our Magnesium
Body Rub at any time when feeling discomfort i.e. sore neck or hips, leg cramps, swollen ankles, or if you are having trouble sleeping. It has been designed for self-massage to help relieve muscle tension and improve blood flow circulation.

Can I use this on my pregnant belly? The Magnesium
Body Rub has been expertly designed to use on common discomfort areas like your neck, hips, calves, ankles or wrists. Whilst you absolutely can put it on your belly, this would be for soft gentle movements only.

Will this help my sleep? Many women have experienced an improvement in sleep after using this product. Not only does massage support relaxation but Magnesium is widely known for supporting a more restful nights sleep and has been clinically proven to be absorbed topically. If women are
experiencing leg/calf cramps at night, we strong recommending massaging those areas before sleep to improve blood flow.

Am I safe to do massage myself? Yes, absolutely. You can use this creamy blend to massage at home by yourself or with your partner. If you are pregnant and seeking deep tissue massage we do recommend seeing a professional trained in pregnancy.

NIPPLE BUTTER

Is this safe to use while breastfeeding? Yes, this
product was specifically designed to be used for breastfeeding mothers. This product has been dermatologically tested and is hypoallergenic.

Do I need to wash off before feeding? No you don’t.
We would recommend using the butter after you have finished feeding and allowing it time to fully absorb in to the skin.

Can I use this during pregnancy? My nips are super
dry and itchy. Yes totally. It works to help build you your sin barrier so we even recommend starting to use a couple of weeks before your due date.

Can I use this for anything else? It is the best everyday lip butter as well. It is also great for use on nappy rash and eczema. 

Does it have any fragrance? No, this product is 100%
fragrance free. It is important when breastfeeding for the mother’s natural odour to be dominant for the baby.
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS

From pregnancy through to postpartum and beyond.

Customer Reviews

Based on 73 reviews
95%
(69)
5%
(4)
0%
(0)
0%
(0)
0%
(0)
97.8
91.8
K
Kyara N.
Absolutely beautiful

I love this bundle so much! The nipple butter is creamy and I love it as a lip balm.
The body oil is my fav! I use it every night, sometimes twice a day. The smell is also perfect because it's subtle and not too intense.
I don't use the magnesium cream all the time but it's lovely when massaged into the back of my legs before bed.

Overall I love this set! It's everything I needed. As a beauty therapist I'm so happy with the body oil and purchased an additional bottle to get me further into my pregnancy. It's the perfect self care routine.

L
Lorren
Love ALL these products - 10/10 for all 3

I truly love every item in this kit! The belly oil is by far my favorite. It has the perfect texture—smooth and hydrating without feeling greasy or heavy. Unlike other brands I’ve tried, it doesn’t leave any residue or blot onto my clothes. I use it every morning (and often at night or after showers) and not just on my belly—it feels amazing all over! So far, I haven’t developed any stretch marks, and I really think this oil is helping.

The nipple butter is another great product. I don’t need it every day because the oil is already doing wonders, but when I’m feeling extra sensitive, it definitely brings relief. I expect I’ll rely on it even more once baby arrives.

Lastly, the Magnesium Body Rub is such a relaxing treat, especially at the end of a long day. My husband applies it for me (it’s just not the same doing it myself!), and it’s become a calming ritual we both enjoy.

Overall, this set is so thoughtfully put together—I feel pampered and supported through this journey.

M
Molly T.
SMELLS INCREDIBLE

Bought the bundle and the smell is amazing! Skin is left feeling so soft! love it!

M
May T.
Beautiful Products

Absolutely stoked with receiving these products. Each product has worked amazingly on my skin and throughout my pregnancy!

I have been recommending this to others ever since I started using these - and how GOOD is it that they’re FULL SIZED!

E
E. S.
Obsessed

I AM SO OBSESSED. It just arrived 5 minutes ago and i only ordered less than 48 hours ago! The packaging is stunning, i nearly cried! Love that i can keep the box for memories. Everything feels and looks so luxe! I feel so special :))) Cant wait to use the products.

123

Real women, real results

See the PURE MAMA difference

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney
35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.  

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR PRASANTHI - GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

 

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

 

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN - MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

 

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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