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Your new self-care ritual

#1 best selling stretch mark oil

100% of women saw a noticable difference in the appearance of their stretch marks within 30 days.*

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INTRODUCING YOUR NEW AT-HOME SPA EXPERIENCE

Belly Spa Kit

A luxurious three-step pamper session,

designed to hydrate, soften, and nourish

your skin during pregnancy.

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The perfect gift for her.

Discover why our curated gift sets are so popular. FREE gift with every set!

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Introducing our belly hydration mask

Soak in the moment

A self-care moment to nourish and connect.

  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS

For pregnancy, postpartum and beyond.

Natural and organic skincare loved and

trusted by over 100,000 women.

Your FREE $40 gift.

Receive a FREE Organic Muslin Set & Birthing Bag Checklist with every purchase $100 and over. Limited time only.

Receive a FREE Organic Muslin Set & Birthing Bag Checklist with every purchase $100 and over. Limited time only.

"Pure Mama is redefining pregnancy skincare, combining the power of high-performance natural ingredients, typically reserved for luxury facial products, with the specific needs of motherhood."
"Pregnant women are raving about this best-selling belly oil that helps prevent stretch marks and soothes itchy skin: It's liquid gold." Matilda Rudd for Daily Mail Australia
Kourt says she used this body scrub “around three times a week.” This gentle exfoliant is safe to use both pre and postpartum and creates the perfect base for all of the creams and oils ahead. Poosh
“This pregnancy care kit from New Zealand has been flying off the shelf,” says Elle Wang, founder of Emilia George, for FORBES
When PURE MAMA launched, supplies of their 'liquid gold' belly oil were estimated to last several months, but that was before thousands of orders came flowing in from all over Australasia, proving it’s a real hit with expectant mums." Sarah Murray for Fashion Quarterly.

The perfect gift for her.

Belly Spa Kit

Pregnancy Care Set

Loved by Kourtney Kardashian & Margot Robbie

"I genuinely used the Belly Oil during my pregnancy and loved it, and I shared it because I knew it would be useful to other women" - Kourtney Kardahsian Barker, Remix magazine 2025

Natural and organic ingredients

Discover our Liquid Gold Belly Oil unlike any other. Crafted with world-class formulations and potent botanical ingredients you won’t find anywhere else.

Slide to reveal ingredients

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

Award winning natural skincare

expertly formulated

Recommended by women's health experts.

From the journal

From the people
From the people

"I am seriously in love with my Belly Oil. It's now part of my daily ritual and it smells incredible. I have tried everything as my skin gets really tight, itchy at times. I haven't got any new stretch marks which is a miracle."

Amelia, Gold Coast
From the people

"This was a lifesaver in my first few weeks of breastfeeding. I also now use it as a lip balm and on my kids winter eczema rashes. Such a handy tube of goodness."

Laura, Palmerston North
From the people

"Having a scrub that doesn’t leave me itchier is amazing, I adore the little moment of luxury this product offers. Also the soft hands as a bonus. Will definitely be repurchasing and gifting to friends!"

Jess, Adelaide
From the people

“I get really bad restless legs during pregnancy and had bought several other topical magnesium creams and honestly hate the way they feel. This product feels moisturising and smells SO good and helps with my RLS!”

Ashlie, Auckland